It’s your job to assist them by making your unique selling proposition obvious, different and memorable enough that they can see exactly what your business has to offer that possible competitors do not.
It does not have to be about the product or service. It can be purely the vision.
Learn the power of vulnerability with this Ted Talk:
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About the Author
The name’s Houston Golden. I’m the Founder & CEO of BAMF ― a company I’ve grown from $0 (yes, really) to well over $4M in revenue over a span of 3 years. How did I do it? Well, it’s quite simple, really. I’ve helped hundreds of business owners and executives get major traction (because when they win, we win). I tell you how on this blog. Growth hacking is a state of mind. Follow along as I explore and expose the unknown growth strategies and tactics that will change the way you think about marketing.