It’s your job to assist them by making your unique selling proposition obvious, different and memorable enough that they can see exactly what your business has to offer that possible competitors do not.
It does not have to be about the product or service. It can be purely the vision.
Be Vulnerable
Learn the power of vulnerability with this Ted Talk:
Try new things and see not where you excel, but where your interest is piqued.
Some Great Examples
Who you are is defined on your social media profile’s about section. Secondary areas include your bio on your promo page or website.
Purpose-Driven Entrepreneurs
Who are you helping?
Charities?
Young organizations?
Building schools?
Building communities?
Inspiring the leaders of tomorrow?
A Few Examples
Pat Flynn
Helps build schools in Ghana
Toms
With every pair of shoes purchased, Toms donates one to someone in need. Their campaign is called “One for One.” To date, they have provided over 35 million new pairs of shoes.
Feed
Every product sold has a measurable donation and to date they have provided over 87 million meals globally through the WFP and Feeding America.
Put this lifestyle into your unique selling proposition.
About the Author
The name’s Houston Golden. I’m the Founder & CEO of BAMF ― a company I’ve grown from $0 (yes, really) to well over $4M in revenue over a span of 3 years.
How did I do it? Well, it’s quite simple, really. I’ve helped hundreds of business owners and executives get major traction (because when they win, we win). I tell you how on this blog. Growth hacking is a state of mind. Follow along as I explore and expose the unknown growth strategies and tactics that will change the way you think about marketing.