08 May The Growth Hacker Way to Become a Content Marketing Thought Leader
I am a growth hacker and I do content marketing!!! So who am I?
I posted a status on Quora.
6,000 upvotes later, I felt like I had championed the site.
A month later, I took that Quora answer and put it on Facebook.
Close to 300 engagements and 70 shares!
Another two months later, I took that answer and posted it on LinkedIn.
Several months later, I re-posted it again on LinkedIn.
In total, from this one piece of content, I’ve generated over 50,000 engagements across three platforms.
What I realized is that you can re-post, re-purpose, and re-hash older content forever.
So, that’s exactly what I started doing.
Here are some important steps:
1: Create a Question Backlog
2: Develop Stories
3: Style Guide
4: Find Relevant Questions on Quora
5: Keep track of all your stories in a Folder
6: Engagement Pods work – at first (best to rely solely on yourself)
7: Leverage question asking
8: How to respond to negative comments
9: How to respond to positive comments
10: Hire a VA to respond to people
11: Empower others to write their stories interacting with you
Then re-purpose that content
12: E-book campaigns
13: Direct message campaign (sales & recruiting)
14: Repurpose content from interviews
15: Take interviews and turn them into blog content
16: Take interviews and turn them into LinkedIn, Facebook, and Instagram content
17: How to hire writers
The above steps are quite practical and easy to implement, don’t you think so? Let me know once you have implemented! Good luck.