Social media is a powerful driving force in sales.
There are a lot of companies that have primarily relied on social media to drive in organic leads, speed up conversions, and grow their companies. Everyone from traditional companies to B2B ventures is harnessing the power of digital marketing campaigns,
In this article, we take a look at how you can turn social media into the primary sales channel for your business, regardless of the industry.
So let’s dive in and start the growth hacking process.
Before you dive into the wonderful world of social media, take a closer look at your company.
Ask yourself these questions:
By answering these questions, you can start building the foundation for your social media campaign, and you make it easier to create content for your organization.
There are different social media platforms, and all of them have their own benefits for your marketing campaign. Let’s take a look at how you can leverage the major ones.
There are more than one billion people on Facebook, and I can bet that most of your customers are on the platform as well.
Maintaining an active social presence on Facebook is a must-have, even though you’ve focused your campaign on another social media platform like LinkedIn.
Companies with a varied set of prospects and ideal customer personas will find a lot of benefit to launching social media campaigns on Facebook.
Another great thing about the platform is its ability to capture customers. You can build a company page to book appointments and serve as yellow pages listings for your organization.
LinkedIn is the largest professional social network in the world, with more than 300 million active members.
The reason everyone loves LinkedIn is that it’s almost always business.
With a little patience, you can turn your LinkedIn presence into a permanent driver of organic leads for your company. You won’t even have to worry about directly contacting people for business because the platform encourages it.
On LinkedIn, you want to appear to be a thought-leader in order to grab people’s attention. People have been using LinkedIn for B2B sales, mass outreach, and have created profiles that have acted as landing pages for their organizations.
Do you have a product that has stunning visuals?
Then, Instagram is the place for you.
Instagram might not be for every product out there, but it works if you want to show people how great something looks.
Promoting good-looking products on Instagram is a no-brainer, but you can also promote accommodations, release infographics, inform people about your organization, release videos, and even roll out ads that do great.
Any organization that’s thinking of releasing anything that might look visually appealing – whether it be a product or a graphic – should use Instagram to its full advantage.
The younger generation is also active on Instagram. If you have a product or service that has a potential market with young people then this is a platform that you should pay attention to.
Many companies have taken to Twitter to talk directly to their customers, and there’s a lot of benefit to doing so.
It’s a platform that relies on its user base communicating within less than 280 characters, and it can help any company promote updates about their offerings.
Twitter is for businesses that have to constantly communicate with their stakeholders.
The reason people like it is that every time you interact with someone, it’s like having a public conversation – people can see what you’re doing.
There are a lot of ways that you can use the different social media platforms mentioned in this article to drive growth and create passive lead generation campaigns.
Now, the question is, are you willing to increase your market share and take on new markets?
What's stopping you from using Social Media to your full advantage? Share your thoughts in the comments below.