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From Artist to LinkedIn Influencer: 12M Views & 282 Sales Calls in 1 Year, How Prince Does It (Case Study)

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Written by Houston
Founder & CEO, BAMF Media
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BAMF Media boosts and manages social media presence through custom-crafted content and that builds authority and increases sales pipeline.

Prince Ea, Artist and LinkedIn Influencer

There are 260 workdays in a year.

That's if you don't count weekends and if you work on Thanksgiving, New Year, and the Fourth of July.

So imagine if you got 282 qualified sales calls in one year.

That's an average of one qualified lead a day.

But, how about if you combined that with an average of a million LinkedIn views a month.

This is the story of how Prince Ea became a LinkedIn influencer, and in our opinion, Linkedin royalty.

Who is Prince Ea?

Prince Ea is a beast.

He's a motivational speaker, spoken word artist, filmmaker, entrepreneur, marketer, and creative, to name a few roles.

Oh, and did I mention he's also made the Forbes 30 Under 30 list?

If you want an example of someone who's killing it, it's Prince.

linkedin influencer, From Artist to LinkedIn Influencer: 12M Views & 282 Sales Calls in 1 Year, How Prince Does It (Case Study)

Prince was already a celebrity when we caught up with him.

At the time of this writing, he had close to 5.99M subscribers on YouTube with videos hitting hundreds of thousands and even millions of views.

Here's a video of him if you're not familiar with his work.

Prince always had something insightful to say that got people to reflect on their choices in life.

What Was the Problem?

Prince had no problem when it came to content.

He was a popular YouTuber and normally racked up millions of views.

But, he also had a company called Viral Impact Studios.

This is a branding firm that specialized in leveraging video to get people's voices out there.

He needed to grow the company and for him to do that, he needed solid lead generation on a platform that was on the opposite end of the spectrum as YouTube.

It was time for him to unleash the power of Linkedin.

If he could become an influencer on YouTube, it was time for him to become a LinkedIn influencer.

This Is What We Needed to Do

Prince Ea had a very unique voice and he was already charismatic as is, this was going to be our leverage.

So we proceeded to create a laundry list of things we needed:

  1. Catalog all of his posts on Facebook, Instagram, YouTube, book, and blog for repurposing
  2. Optimize his LinkedIn profile
  3. Auto-pilot his post release
  4. Start him up with an outbound outreach campaign
  5. Establish him as a LinkedIn influencer

This was going to be the start of crazy growth so the entire was buzzing with excitement.

How BAMF and Prince Ea Grew

A Profile Fit for a LinkedIn Influencer

Prince Ea's profile before the makeover was fit for an influencer.

It was simple with an air of sophistication.

But, that presented a small problem, he was going to use his LinkedIn to bring in leads, and he needed one that converted.

We started with his cover photo. It looked good since it was taken on stage and it indicated a lot of social proof. However, it wasn't doing anything to bring in clients for Viral Impact Studios.

linkedin influencer, From Artist to LinkedIn Influencer: 12M Views & 282 Sales Calls in 1 Year, How Prince Does It (Case Study)

We got a new one designed that incorporated:

  • a photo of him presenting to an audience to add social proof (like the previous cover)
  • marketing copy for his company as a CTA
  • his email
  • screenshots of his videos to show people who he was
  • a bunch of logos of collaborators to show trust by association
  • a link to his website
  • and some statistics to show prospects that he was the man for the job
linkedin influencer, From Artist to LinkedIn Influencer: 12M Views & 282 Sales Calls in 1 Year, How Prince Does It (Case Study)

We topped it off with a Follow button.

(He now has more than 32K followers).

Cataloging and Repurposing His Posts

The great thing about Prince is that we didn't have to dive into intensive interviews with him due to his existing content.

However, we still needed to catalog everything that he's ever released while paying attention to what worked well.

We picked out the ones that would resonate well with professionals with LinkedIn and started work on repurposing the content.

We played around with the content lengths and put him up on a content delivery schedule.

It started off with 30 posts a month until we ramped that up to 60 posts.

And, we started to gain traction.

A lot of it.

linkedin influencer, From Artist to LinkedIn Influencer: 12M Views & 282 Sales Calls in 1 Year, How Prince Does It (Case Study)

We had posts hitting 100k views easy.

linkedin influencer, From Artist to LinkedIn Influencer: 12M Views & 282 Sales Calls in 1 Year, How Prince Does It (Case Study)

The engagement count was also remarkable.

People were jumping in to voice their thoughts and this helped his virality.

Do you want to know the LinkedIn algorithm for virality?

Active Outbound Lead Generation

The next step was to get Prince on a lead generation campaign that was designed to bring in leads consistently.

So we got started on prospecting.

We got ideal customer profiles together but before we started setting up parameters for the search, we segmented the lists even more so that we could create outreach messages that were hyper-personalized for each specific segment.

This allowed the messages to resonate well with their target audiences and get us more engagements. We included the results in the next section.

Since we're a full-service LinkedIn marketing agency, we made sure that lead generation could be deployed without Prince having to jump into the middle of the process to tweak things.

Lead Nurturing

Telling people about your service is never enough.

You need to follow up.

We decided to map out the potential buying process of Prince's clients and nurtured the leads with content we were putting out as well follow-up messages whenever possible.

We needed to make sure that leads were not escaping the net that was cast out.

The Results

In just a year, we managed to pull off an uplift of 177,609 percent in LinkedIn content views and this translated to roughly a million views a month on average.

linkedin influencer, From Artist to LinkedIn Influencer: 12M Views & 282 Sales Calls in 1 Year, How Prince Does It (Case Study)

As the number of views steadily rose they, then maintained a crazy average only dipping below the one million territory a couple of times.

This further solidified Prince Ea's status as a leading LinkedIn influencer.

linkedin influencer, From Artist to LinkedIn Influencer: 12M Views & 282 Sales Calls in 1 Year, How Prince Does It (Case Study)

But he wasn't just having success in being an influencer.

His status started to translate into real gains for him when it comes to connections.

He managed to record a connection rate of 66 percent during 2020, and if you think about it, this practically means that two-third of the requests he sent out were accepted.

In this industry, getting to the 50 percent mark is a marvel, but hitting that number and then surpassing it by a long shot is truly something else.

Plus, almost half of the messages that he was sending out were getting replies.

linkedin influencer, From Artist to LinkedIn Influencer: 12M Views & 282 Sales Calls in 1 Year, How Prince Does It (Case Study)

During the year he had 283 calls booked.

283.

Here's how you can put that number into perspective.

If you removed just all the weekends in a year, you'd end up with an average of 261 work days.

If you spread those calls out within a year, he would be getting one call a day.

This translated into massive growth for Prince.

linkedin influencer, From Artist to LinkedIn Influencer: 12M Views & 282 Sales Calls in 1 Year, How Prince Does It (Case Study)

Not only was he able to grow as a LinkedIn influencer, but he was also able to establish his business, his brand, and his voice into the hearts of many.

He didn't just grow the business, but he also grew personally.

Takeaways

Prince Ea was already an influencer.

But, the thing is LinkedIn, plays with different rules.

Once he figured out how to leverage these rules, he started establishing himself as a LinkedIn influencer.

This allowed him to increase the surface area of his reach and bring in leads like crazy.

So, what are you doing to leverage your marketing surface area?

Book a consultation with us today and find out how you can leverage your resources.

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About the Author

The name’s Houston Golden. I’m the Founder & CEO of BAMF ― a company I’ve grown from $0 (yes, really) to well over $4M in revenue over a span of 3 years.
How did I do it? Well, it’s quite simple, really. I’ve helped hundreds of business owners and executives get major traction (because when they win, we win). I tell you how on this blog.
Growth hacking is a state of mind. Follow along as I explore and expose the unknown growth strategies and tactics that will change the way you think about marketing.

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