Facebook Live Streaming for Branding and Growth

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Facebook Live Streaming for Branding and Growth

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Written by Houston Golden
February 23, 2017
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Have you started using Facebook Live?

If not, you’re missing out on many early adopter benefits. When you go live on your profile, it notifies all your friends. If you go live in a Facebook Event or Facebook Group, it notifies all the attendees and members. Talk about engagement!

Because Facebook Live provides real-time interaction with video, it’s one of the best mediums to develop you know, like, and trust factor. If you use it, you’ll have a distinct advantage to building relationships on Facebook because you’ll present a more genuine aspect of your life and exemplify yourself an early adopter.

These videos don’t just stay on Facebook. You can link to these videos in your email by clicking on the date of the post and taking the URL, or you can embed these live streams in your blog posts.

But Facebook Live has a ton of other benefits. Check some of them out in my list right here.

Why Facebook Live?

  • Fast way to develop your knowledge, like, and trust factor.
  • You can link and embed videos outside of Facebook.
  • Opportunity to become an early adopter.
  • Notifies everyone in a Facebook Group.
  • It also notifies all your personal connections.
  • Notifies everyone in a Facebook Event.
  • More genuine content.
  • Real-time interaction.

Facebook Live for Fan Pages

After you end a live video session on your Facebook page, you’ll get immediate insights into how many people watched your live video.

This comes in addition to the options to upload HD video and save the video to your camera roll to share on other networks.

You can download any Facebook live video for repurposing here: https://www.fbdown.net/

BAMF Facebook Live Streaming for Branding and Growth Article Image
  • Similiar to YouTube, tag influencers who regularly do Facebook Live. Don’t just focus on broad keywords.
  • Don’t forget to add a relevant call-to-action!
  • Schedule your Facebook Live events. Send a link to your email list directly to the reminder post.
BAMF Facebook Live Streaming for Branding and Growth Article Image
BAMF Facebook Live Streaming for Branding and Growth Article Image

Software

BAMF Facebook Live Streaming for Branding and Growth Article Image

OBS Software

Here’s how to set up the OBS software:

Note: OBS is 10X more complicated than BlueJeans, but has cool features such as overlays.

OBS software requires you to set up an API Key, but no worries it’s not complicated, and there’s no coding. You’ll want to read the guide OBS has to help you get up and running with your Facebook API Key.

BAMF Facebook Live Streaming for Branding and Growth Article Image

It also has cool overlays.

If you want to take your call-to-action to the next level, then you need the software OBS (open broadcast software). With OBS, you can create epic overlays like the past founder of Elite Daily, Gerard Adams does:

Facebook Live, Facebook Live Streaming for Branding and Growth

BlueJeans Software

How else can you use Facebook Live?

You can interview others on separate screens similar to Skype.

Here’s how to set up the BlueJeans software:

With Blue Jeans software you can conduct live interviews on Facebook across the world! To do this, you’ll need the BlueJeans software. Here’s how you set it up.

  1. Click on Events and Schedule an Event.
  2. Add a Presenter by email.
  3. Click Start Event.
BAMF Facebook Live Streaming for Branding and Growth Article Image
BAMF Facebook Live Streaming for Branding and Growth Article Image
Here’s how to set up the BlueJeans software:
  1. Click the microphone and video in the top right corner to ensure your sound and screen appear when you go live.
  2. Click “Broadcast Off” to turn it on.
  3. Then, you’ll see a pop-up asking you where you want to broadcast.
Facebook Live, Facebook Live Streaming for Branding and Growth

And here's the final result.

BAMF Facebook Live Streaming for Branding and Growth Article Image

If you want to have an engaging video, there are few tips to keep in mind.

  1. You want to have high energy levels.
  2. You want to keep the viewer guessing at what will happen next
  3. Provide how-to, inspirational, remarkable, and funny content (if there’s no benefit, then no one will watch)

If you’re not sure where to live stream, remember people love the authentic video. So, even your office background will do. Plus, a natural backdrop feels spontaneous rather than an artificial setup.

If you’re not using Facebook Live to engage your audience, then test it out. The barrier to entry is zero. You don’t even need to purchase a tool! This a growth tactic you should put at the top of your list, especially if you run a Facebook Group and regularly hold Facebook Events.

Call-to-Action

While you’re live, you can pin a comment for everyone to see or turn comments off altogether. Pinned comments could be a great way to introduce the video and let everyone know what’s happening live. It’s also an excellent way to encourage interaction and responses from your audience.

Moreover, a Pinned comment will enable you to capture leads for future live videos.

What Makes Good Content?

  1. 5X energy (If you don’t have high energy, people won’t watch)
  2. Unpredictable storytelling (people don’t want to watch you walk from A → B, but they’ll watch you walk from A → ?). If they know what will happen, then they’ll stop watching.
  3. Surprise variables (a guest randomly appears)
  4. How-to, highly beneficial, inspirational, remarkable, funny

Specific to live streaming:

  1. Need to start the video with a bang! - High energy and excitement
  2. Need to throw in a surprise variable within first 30 seconds
  3. Need a great background that helps viewers concentrate on the presenters

Tips for what colors to wear:

  1. Avoid wearing white, black, red, and pinstripes.
  2. Pastel solid colors work best (blue).

Background

Bright colors like yellow, orange, or red will cause color reflections and can be unflattering to your subject.

Using your actual office as a background communicates authenticity. Seeing people in their natural environment feels genuine and adds a sense of time and place to the scene. A natural backdrop feels spontaneous rather than an artificial setup.

For live video, I would err on the side of being genuine since people go to Facebook to discover new genuine experiences.

BAMF Facebook Live Streaming for Branding and Growth Article Image

About the Author

The name’s Houston Golden. I’m the Founder & CEO of BAMF ― a company I’ve grown from $0 (yes, really) to well over $4M in revenue over a span of 3 years.
How did I do it? Well, it’s quite simple, really. I’ve helped hundreds of business owners and executives get major traction (because when they win, we win). I tell you how on this blog.
Growth hacking is a state of mind. Follow along as I explore and expose the unknown growth strategies and tactics that will change the way you think about marketing.

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