If not, you’re missing out on many early adopter benefits. When you go live on your profile, it notifies all your friends. If you go live in a Facebook Event or Facebook Group, it notifies all the attendees and members. Talk about engagement!
Because Facebook Live provides real-time interaction with video, it’s one of the best mediums to develop you know, like, and trust factor. If you use it, you’ll have a distinct advantage to building relationships on Facebook because you’ll present a more genuine aspect of your life and exemplify yourself an early adopter.
These videos don’t just stay on Facebook. You can link to these videos in your email by clicking on the date of the post and taking the URL, or you can embed these live streams in your blog posts.
But Facebook Live has a ton of other benefits. Check some of them out in my list right here.
After you end a live video session on your Facebook page, you’ll get immediate insights into how many people watched your live video.
This comes in addition to the options to upload HD video and save the video to your camera roll to share on other networks.
You can download any Facebook live video for repurposing here: https://www.fbdown.net/
Here’s how to set up the OBS software:
Note: OBS is 10X more complicated than BlueJeans, but has cool features such as overlays.
OBS software requires you to set up an API Key, but no worries it’s not complicated, and there’s no coding. You’ll want to read the guide OBS has to help you get up and running with your Facebook API Key.
It also has cool overlays.
If you want to take your call-to-action to the next level, then you need the software OBS (open broadcast software). With OBS, you can create epic overlays like the past founder of Elite Daily, Gerard Adams does:
You can interview others on separate screens similar to Skype.
Here’s how to set up the BlueJeans software:
With Blue Jeans software you can conduct live interviews on Facebook across the world! To do this, you’ll need the BlueJeans software. Here’s how you set it up.
And here's the final result.
If you want to have an engaging video, there are few tips to keep in mind.
If you’re not sure where to live stream, remember people love the authentic video. So, even your office background will do. Plus, a natural backdrop feels spontaneous rather than an artificial setup.
If you’re not using Facebook Live to engage your audience, then test it out. The barrier to entry is zero. You don’t even need to purchase a tool! This a growth tactic you should put at the top of your list, especially if you run a Facebook Group and regularly hold Facebook Events.
While you’re live, you can pin a comment for everyone to see or turn comments off altogether. Pinned comments could be a great way to introduce the video and let everyone know what’s happening live. It’s also an excellent way to encourage interaction and responses from your audience.
Moreover, a Pinned comment will enable you to capture leads for future live videos.
Specific to live streaming:
Tips for what colors to wear:
Bright colors like yellow, orange, or red will cause color reflections and can be unflattering to your subject.
Using your actual office as a background communicates authenticity. Seeing people in their natural environment feels genuine and adds a sense of time and place to the scene. A natural backdrop feels spontaneous rather than an artificial setup.
For live video, I would err on the side of being genuine since people go to Facebook to discover new genuine experiences.
Does your business need more awareness, leads, and sales?