Facebook Live Streaming for Branding and Growth

Why Facebook Live?

• Fast way to develop your knowledge, like, and trust factor.
• You can link and embed videos outside of Facebook.
• Opportunity to become an early adopter.

• Notifies everyone in a Facebook Group.
• It also notifies all your personal connections.
• Notifies everyone in a Facebook Event.
• More genuine content.
• Real-time interaction.

Facebook Live for Fan Pages

After you end a live video session on your Facebook page, you’ll get immediate insights into how many people watched your live video.

This comes in addition to the options to upload HD video and save the video to your camera roll to share on other networks.

You can download any Facebook live video for repurposing here: https://www.fbdown.net/

• Similiar to YouTube, tag influencers who regularly do Facebook Live. Don’t just focus on broad keywords.
• Don’t forget to add a relevant call-to-action!
  
• Schedule your Facebook Live events. Send a link to your email list directly to the reminder post.

Software

OBS Software

Here’s how to set up the OBS software:

https://socialwall.me/en/capture-stream-in-real-time-facebook-live-reactions/

Note: OBS is 10X more complicated than BlueJeans, but has cool features such as overlays.

BlueJeans Software

Here’s how to set up the BlueJeans software:

1. Click on Events and Schedule an Event.
2. Add a Presenter by email.
3. Click Start Event.

Here’s how to set up the BlueJeans software:

1. Click the microphone and video in the top right corner to ensure your sound and screen appear when you go live.
2. Click “Broadcast Off” to turn it on.
   
3. Then, you’ll see a pop-up asking you where you want to broadcast.

Call-to-Action

While you’re live, you can pin a comment for everyone to see or turn comments off altogether. Pinned comments could be a great way to introduce the video and let everyone know what’s happening live. It’s also an excellent way to encourage interaction and responses from your audience.

Moreover, a Pinned comment will enable you to capture leads for future live videos. Here’s an example of a landing page:

What Makes Good Content?

1. 5X energy (If you don’t have high energy, people won’t watch)
2. Unpredictable storytelling (people don’t want to watch you walk from A → B, but they’ll watch you walk from A → ?). If they know what will happen, then they’ll stop watching.
3. Surprise variables (a guest randomly appears)
4. How-to, highly beneficial, inspirational, remarkable, funny

Specific to live streaming:

1. Need to start the video with a bang! - High energy and excitement
2. Need to throw in a surprise variable within first 30 seconds
3. Need a great background that helps viewers concentrate on the presenters

Tips for what colors to wear:

1. Avoid wearing white, black, red, and pinstripes.
2. Pastel solid colors work best (blue).

Background

Bright colors like yellow, orange, or red will cause color reflections and can be unflattering to your subject.

Using your actual office as a background communicates authenticity. Seeing people in their natural environment feels genuine and adds a sense of time and place to the scene. A natural backdrop feels spontaneous rather than an artificial setup.

For live video, I would err on the side of being genuine since people go to Facebook to discover new genuine experiences.