If yes, then you need to be engaging with your new leads using email. The problem is email marketing can be complex. There are so many different email marketing software available. How do you choose which one to use? It starts with understanding where you are in your business. If your lead list is small without much value, then adopt an easy-to-use email marketing software such as MailChimp. If your lead list has significant value, then you want a more personalized email marketing software with excellent onboarding feature such as Autopilot.
Mailchimp is free for up to 2,000 email subscribers and has the basics for lead scoring, segmentation, SMS marketing, event trigger automation, and A/B testing. These features will keep a founder busy until they have more time to focus on creating a better onboarding experience for their leads and customers. If you take a look below at Mailchimp’s analytics, you’ll notice the simple design and absence of any complex analytical models.
Another plus to Mailchimp is their pre-made workflows for different niches. I think their workflows represent a helpful start, but they lack in-depth personalization. It’s not surprising since they have over 14 million customers to help.
One of the downsides to investing in less expensive email marketing software is having to migrate to a more advanced software when you want better personalization and segmentation. If you’re sure your startup will get traction, then it’s better to adopt software such as Autopilot at the early stage of your business.
Autopilot provides an in-depth analysis of every customer’s journey from submitting a free trial to paying for a subscription. In the example below, the customers are separated by their payment structure.
To ensure users get included in the right email marketing and onboarding sequences, Autopilot has what they call “Smart Segments.” With “Smart Segments,” you can filter users on the various action they take from page visits to eBook downloads. So, if you’re looking to send the perfect message to the right person at the right time, you can do that.
Today, we experience more unnecessary emails in our inbox than ever making email personalization more valuable. In fact, according to the Direct Marketing Association “75% of email revenue is generated by triggered campaigns, rather than one-size-fits-all campaigns.”
Because Autopilot specializes in onboarding, they’ve adopted what they preach to a tee. What I love about this, is it makes the learning curve small for a sophisticated software enabling busy founders to master it. Every touch point in the software will direct you where to go next. One of the ways they do this is by adopting a drag and drop interface and using smart notifications. Moreover, they enable you to create entire customer journey customer journeys without having multiple tabs open.
If you’re looking to get a jump start with email marketing, then try Mailchimp or Autopilot. These two tools will help you begin marketing to new leads. They will also help you send leads to in the first place. Don’t take it lightly. Email marketing might just be your top source for website traffic and revenue. Implement now and save yourself weeks of stress later.