Once we scrape all their profile information, we save it in a Google Drive sheet. Then we upload the list of LinkedIn URLs into my auto-connector Chrome extension. From there, we start sending connection requests to all these individuals approximately three days before sending emails to them
The tool cost only several hundred dollars to outsource. In return, we’ve experienced an increase in reply rates by twofold – invaluable.
The problem with all our internal tools is we have to constantly update them to abide by LinkedIn’s UX. When I co-founded BAMF Media, we finally hired a full-time developer to ensure we can always stay one step ahead of the curve.
What happens when you’re ready to start sending emails?
There are two ways to handle this:
1. After two days, export your LinkedIn connections
Under LinkedIn Settings, click Getting an archive of your data
You’ll receive a list of connections. Cross check which ones who added you back.
Now you have what looks like a personalized statement with this starting line in your email copy: “Thank you for accepting my connection request on LinkedIn.”
2. Start with a more generic statement that sounds personalized
“I sent you a connection request on LinkedIn.”
By personalizing your emails based on the effort you’ve taken on another channel to get their attention, they’re more likely to respond.
Because sales happen through conversations, I’m always wondering how to personalize conversations at scale so our openers develop more trust. Sometimes taking the unconventional route leads to the best opportunities. In this case, it’s auto-connecting using LinkedIn to generate more interest.
Imagine what you would do with twice as many email replies.]]>