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How to Create a B2B Social Media Marketing Army

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Written by Houston Golden
October 31, 2017
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1. Create a Repository of Viral Content As a copywriter, I've written over one hundred viral posts. I turned each one into an outline and saved it in a Google Drive. This was the hard part. To hit one hundred viral posts, I had to write several thousand pieces. This took a couple of years of writing. Brutal.

, How to Create a B2B Social Media Marketing Army

Once we outlined one hundred pieces, we had the confidence to hit home runs over and again.

2. Develop Tools to Automate the Processes

Rather than keep all these outlines in a Google Drive, we put them in a custom Chrome extension. This way we can insert them right into our LinkedIn statuses. It even works with Facebook and Quora, too. We named the tool, Sposts (social posts). It cost us $2K to build. Here's an example of it in action:

 

This is the fastest way to publish viral content on any platform. What are the repercussions?

3. Invent New Positions

We hired writers. Their job? To tell the stories of our employees both business and personal. In every story, we link back to our company page. The results: , How to Create a B2B Social Media Marketing Army This drives thousands of visitors every month to our website. Not just any visitors, but people who've already read our LinkedIn statuses, then read the About Section on our LinkedIn company page, and finally, clicked through to our website. Our KPI is how many people we can drive through the link in the picture below.

, How to Create a B2B Social Media Marketing Army

To give you a reference, we went from zero followers on the page to almost 8,500 in four months. Now that we're putting more effort into it, we're expecting 40,000 in the next nine months. This gives us an entirely new asset to distribute content from. And our latest company post had 500+ engagements. That's powerful.

Get the Best on Board

When it comes to writing stories, we don't make exceptions. We need top-tier writers. How do I know? It took me five years of writing to build the audience I have. That's hard to replicate. Plus, we don't present the average job. We give writers 1300 characters to go viral. It takes a high level of writing expertise to make that happen. There's no doubt that LinkedIn has become the new go-to platform for getting leads at scale and brand building. Have you jumped on it?

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Houston Golden

Growth Marketer |
Forbes Top 12 Innovative Founders |
CEO at BAMF

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