How I Created an Automated Facebook Machine

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How I Created an Automated Facebook Machine

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Written by Houston Golden
February 25, 2017
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Why Facebook?

Facebook is the fastest platform to develop your know, like, and trust factor.

A frictionless sales funnel.

Value Driven

You can meet hundreds of thousands of people, but without purpose, you’ll make nothing of it.

Ensure you can answer these questions before moving forward:

  1. What value do I want to provide to people?
  2. How do I want to provide this value (i.e. podcasting, writing, shooting video, consulting)?
  3. If I were to build my business around my lifestyle what would that look like?

Create Standards

Who should your network to comprise of?

Answer these questions to help you figure it out:

  1. What habits and routines should they have?
  2. The income level should they have?
  3. The industries should they be working in?
  4. What social activities should they take part in?
  5. The type of friends should they have?
  6. What past accomplishments should they have?
  7. The social platform should they be most active on?
  8. Where do they live?

Design a Networking Avatar

This is how I describe my avatar:

  1. Head of growth, founder, or a top marketer at a marketing software or education company with less than two hundred employees located in San Francisco. Ideally, they should be making over six figures.
  2. They enjoy nature, walking, coffee, reading, writing, and hustling on weekends.
  3. They appreciate people who write in-depth blog posts.
  4. Also, they regularly eat healthy food and exercise.
  5. They are purpose driven to help others.
  6. And they are very active on Facebook.

Note: As your network grows, your avatar should narrow, not expand.

Optimize Social Profiles for Emotional Triggers

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Find Relevant Conferences with Facebook Groups

Why conferences?

Perfect for connecting to my avatar.

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Mass Planner

  1. Group Finder feature.
  2. UpWork.

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Create Value

You need to focus on increasing your know, like, and trust factor.

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Extract Your New Network

Extract Facebook profile URLs

  • From the Groups.
  • And from friends.

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Input Settings & Write the Follow-Up Message

An example:

“Hey John,

I noticed you’re in the Growth Marketing Facebook Group. Also, I wanted to connect because we have similar interests.

I happen to run the largest marketing community in San Francisco.

Are you working on any marketing projects?”

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Send Messages

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Bonus Automation 🙂

In Mass Planner, you can automatically wish all your friends Happy Birthday.

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Produce Value Your Audience Cares About

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Use Tools to Keep Track of People

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Create a Word-of-Mouth Network

I average 1 - 3 cents per a view when showing the video to an audience who has visited my website.

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Leading

  1. Post every day.
  2. Variable rewards.
  3. Re-purpose content.
  4. Strict rules.
  5. Develop thought leadership.

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Basics

  1. First comment
  2. Small win
  3. Get personal

Live Stream Software

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Content

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How to Grow Your Facebook Group

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Cross-Reference Facebook Groups

  • Name.
  • LinkedIn profile URL.
  • Company name.
  • Company domain.

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Psychology Behind Viral Facebook Ads

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About the Author

The name’s Houston Golden. I’m the Founder & CEO of BAMF ― a company I’ve grown from $0 (yes, really) to well over $4M in revenue over a span of 3 years.
How did I do it? Well, it’s quite simple, really. I’ve helped hundreds of business owners and executives get major traction (because when they win, we win). I tell you how on this blog.
Growth hacking is a state of mind. Follow along as I explore and expose the unknown growth strategies and tactics that will change the way you think about marketing.

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