Ask a traditional marketer what "growth hacking" or a "growth hacking agency" is and you'll hear a lot.
You’ll get everything from “it’s just a Silicon Valley buzzword” to “they probably hack websites.” No surprise there: the phrase has only been around since entrepreneur Sean Ellis coined it in 2010.
But growth hacking is the future of marketing. Companies no longer want the vague notion of “brand” or the incalculable number of “impressions” a roadside billboard got them.
They want numbers. They want the tangible.
So how are growth hackers changing the game?
Let’s take it from marketer and author of Growth Hacker Marketing, Ryan Holiday:
“A growth hacker is someone who has thrown out the playbook of traditional marketing and replaced it with only what is testable, trackable, and scalable.”
Growth hackers don’t play the guessing game of traditional marketing. We look at the metrics and test thoroughly. We alter, add, and cut marketing tactics to maximize ROI.
Then, we ask ourselves:
How can we make this product grow itself?
Growth hackers are looking at low-cost, high ROI marketing techniques.
A big problem with growth hacking, however, is that growth hacks get stale pretty quickly. I could hand you a list of the “best growth hacks” and by the time you implemented them, they’d be old news.
So the best growth hackers aren’t just able to execute the same process repeatedly.
We cultivate a mindset of growth hacking.
We’re outside-the-box thinkers, we’re risk-takers and we’re innovators.
We evaluate the audience and the product to find the most targeted way to get their attention -- even if that method is incredibly non-traditional.
That might mean a poorly-filmed video filled with inside jokes (as Dropbox did) or offering to deliver barbeque food to large conferences (like Uber did).
Because the goal isn’t to “spread the word” about your product.
It’s to close the sale. Get the signup. Win the customer.
Growth hackers will latch on to any strategy, technique, or method to achieve their only goal:
Let's break it down.
We understand growth.
The number one priority of a Growth Hacking Agency is to ensure that the client that they are working for is positioned for optimal growth and this does not mean simply knowing what strategies to employ.
We identify trends, threats, strengths, and weaknesses.
This goes beyond traditional marketing.
This means finding a niche even though there doesn't seem to be a niche.
No matter how mainstream or how general a market seems to be, there is always a niche - or even several ones - that you can focus on.
By identifying these we can position a company and its campaigns to make the most out of them. The result is efficient and highly focused campaigns.
We make sure that we can put you in a position to scale. We may start small with any campaign, but we make sure that we drive in the momentum that is required to take your business to the next level.
Think of growth hacking as a method of approaching an issue.
A growth hacking agency looks at every possible medium to promote a client. Their goal is to target a very specific audience, and to do that, they’ll use any tool at their disposal.
Nothing is off-limits. Even the weirdest, most ridiculous ideas can see some killer results.
The goal of any organization that sells products or growth hacking services is to make sure that there are enough leads coming in.
But, there's more.
Generating leads isn't enough to make sure that they make the decision to buy from you.
A growth hacking agency has proper measures in place to make sure that potential leads are nurtured and guided through the sales pipeline.
Whether it be through retargeting on Facebook with ads or crafting content that piques their interest.
As opposed to traditional marketers, growth hackers aren’t interested in establishing a brand over a span of years.
Growth hackers are looking for measurable results in days, weeks, and months.
Remember: Growth hacking began with startups that didn’t have the money for traditional marketing. These weren’t companies that had years to wait for “brand awareness” to get them sales.
They needed customers now, and they needed them cheap.
Growth hacker strategy relies on being light on their feet -- they’re ready to pivot their plan at a moment’s notice to take advantage of new opportunities or abandon campaigns that aren’t showing results.
We automate campaigns and make sure things can run on their own using tried and tested systems.
This allows you to have agile campaigns that minimize the use of resources such as time and money, but still maintaining focus on generating customers with precision.
Time is of the essence in any campaign and we make sure that we drive leads home, day in and day out.
The first growth hackers were coders at heart.
Their marketing approach is data-driven and tech-driven. Growth hacking agencies market almost exclusively online, with everything from social media and SEO to videos and video game design.
This online focus allows them to pull extremely precise data to guide their work.
We use a variety of tools and are well-versed in technical methods of driving growth.
Whether a growth hack succeeds or fails is no guessing game. They can look at the data in real-time and adjust to maximize ROI.
Ask your growth marketer what else they're familiar with, you'll be surprised.
The biggest part of growth marketing?
Whether on traditional blogs or newer mediums such as podcasts, growth hackers are heavily invested in creating content that sells.
Their work is search engine optimized, algorithmically tested, and targeted at the desired audience with unparalleled precision.
There are a lot of types of content and there are plenty of mediums for you to maximize your exposure on. From LinkedIn status updates to repurposing content, nothing trumps well-crafted, compelling content that generates engagement.
It’s the driving force of all of their campaigns.
The hallmark of a good process is how sensitive it is to feedback.
There is no system that's perfect, and everyone who's worked on marketing knows that to develop perfect processes, you need to develop good listening skills.
A Growth Hacking Agency understands that they need to keep an ear out for what the customers are saying and they need to be responsive. We help you adapt to your customers' growing needs.
We create marketing strategies that can be measured and analyzed. Regardless if it's a landing page or a lead magnet, we make sure that we can track results and adapt to dynamic needs.
We understand that this is the way forward.
Growth hacking agencies are not afraid to break free from the norm and get creative. We understand that customers get bored with the same things being rehashed and we go the distance when it comes to creativity.
However, we take it a step further.
We make sure that we find opportunities for you to partner up with others to create more growth. Whether it be a software integration or an industry partner, we help you leverage what you have in order to take your business further.
While the methods might be novel, growth hackers have the same goals as any other marketer:
Help businesses grow.
Our goal at BAMF is to connect our clients with people who would love their services. To get good products in the hands of people who want them.
To generate leads, close sales, and build up businesses.
Growth hackers aren’t just marketers with a fancy title.
We’re coders, creators, and innovators who market your business solely based on the data. No guessing games, no immeasurable ROI, no traditional marketing rulebook.
Every decision is tracked, tested, and improved upon to not just get eyes on your work but to get conversions.
While every company requires a different set of growth hacks to maximize ROI, the goal remains the same:
Unstoppable, innovative, badass growth.
It's time that you got a growth hacking agency to get that growth going.
P.S. Want to see some of the best growth hacks BAMF has used to grow businesses? Download our growth hacking book here: THE BAMF BIBLE >>
Growth Marketer |
Forbes Top 12 Innovative Founders |
CEO at BAMF