LinkedIn posts are one of the best ways to generate passive leads.
But, they're also prospect lists on their own.
Remember, people interact with a particular post because it resonates with them.
You can use the power of LinkedIn engagements to generate new lists of potential prospects.
And, in this guide, I'll show you how.
LinkedIn content is powerful.
It can help you increase your marketing surface area, serve as a lead nurturing tool, and allow you to reach a lot more eyeballs than you intended when a post goes viral.
This is the reason, I've talked a lot about crafting perfect LinkedIn posts on this blog.
Posts are what help you get the inbound engagement that you need.
But, there's more.
By analyzing the people who have reacted to post, you can create lists of people that respond well to very specific types of communication.
Even if you don't leverage the lists that you generate, you can still use the process to do research on what types and demographic of people react well to certain types of posts.
Before we start I want to leave you with a message.
I personally, Houston Golden, and our company, BAMF Media, DO NOT officially endorse the use of third-party tools to automate LinkedIn. This is because doing so violates their terms of service and could lead to having your account suspended or even permanently removed. The following information is for educational purposes only.
Phantombuster has a unique tool that you can use to grab a list of people who've liked or engaged with your post.
Here's how you use it.
Create a Phantombuster account and install their extension so it can have access to your LinkedIn session.
Navigate to the "LinkedIn Post Likers" Phantom, and click on "Use this Phantom".
It will take you to a panel where you can connect to LinkedIn as long as you have their extension installed.
Place in the URL of the post that you want and hit "save".
On the behavior pane, you have options to remove all duplicate profiles or reprocess all artices. You can even set the number of posts that it will grab per run.
Make sure you don't go overboard, you want to be able to as organic as you can with what you do.
You have access to notifications and launch settings in the next panel.
Now all you have to do is hit the "Launch" button to get the Phantom going.
Give it a few moments to do its magic, once its done, it will inform you. You now have the option to download the CSV file of the people that liked a particular post.
If you click on the button, it will open a new tab on Chrome and download the CSV file automatically.
The file should look something like this.
You have access to their first name, last name, profile link, job title, degree and even the timestamp.
And, just like that you have a list of everyone that's reacted to a LinkedIn post.
The list won't be complete unless you also have a list of people that have commented on a post.
Now sometimes you can value the list of people commenting on the post as more valuable because there's a lot more effort involved in typing up a comment as opposed to a plain singe button reaction.
Phantombuster also has tool on its platform that you can use to pull this data out.
Go ahead and look for the LinkedIn Post Commenters phantom and click on the button to use it.
As usual, get their extension going and connect the platform to your LinkedIn session.
Place in the LinkedIn post URL, there are also other options where you can grab the people who replied or change the name of the output spreadsheet file.
Once, you're done click on "Save".
You've got your usual settings on the next pane for launch and notifications, there's nothing much to change here so go ahead and click on "Save".
Hit the "Launch" button once it takes you to a new window.
Give it some time to work and you can now download the CSV file of your outputs.
Here you'll have fields with profile links, names, occupation, comment and even the comment URL.
Congratulations, now you have a complete list of LinkedIn engagements on a particular post!
A quick way to use these lists is to add the prospects in them– if they're not already your contacts or if you're grabbing them from somewhere else.
This helps expand your network to likeminded individuals that could also appreciate posts that you have and end up being prospects for you to tap.
There are a lot of tools that are available that can help you with doing this as long as you scrub the lists that you've generated properly.
The goal of this exercise is ultimately outreach.
By segmenting your lists based on the type of content that resonates with the people who have engaged with a post, you can also create different types of campaigns centered for these people.
The result is more personalized campaigns that are more effective than generic lists that you can get elsewhere.
Pretty neat if you think about it.
If you have a list of profiles names and URLs grabbing their emails is easy.
So, why is this important?
You can use those emails to start cold email campaigns, or combine the emails with a LinkedIn outreach campaign.
Additionally, you can throw them into a custom audience on Facebook to hit them up with some brand awareness ads to help warm them up before you reach out to them.
Check out our guide here on how to get email addresses on the platform.
Ideally, these are good techniques to use on your own posts especially on those that have a great deal of engagement.
But, you don't just have to limit it there.
You can also use these methods on your competition or other captains of industry.
In this way, you can generate new prospecting lists out of posts that are niched out to cover certain topics.
It's a quick way to build lists using a minimal amount of effort.
However, be warned, it's still critical that these lists that you build out are subjected to proper prospecting and lead nurturing.
I do not recommend scraping because of the reasons that I've described above.
However, if you have the time to build lists out of the people that have interacted or engaged with a particular post, there's a lot you can do.
The great thing about these lists are that you know that they're real people that have a genuine interest in a particular topic.
That's what allows you to create a proper campaign that converts.
It has to be designed for a specific type of crowd.
And, the more you can personalize the message for that crowd, the more effective you campaigns will be.
Who said building hyper-targeted lists was difficult?