Including a photo and a video in a press release increases views by over 45%
60% of consumers are more likely to consider or contact a business when an image shows up in local search results
In an e-commerce site, 67% of consumers say the quality of a product image is “very important” in selecting and purchasing a product
In an online store, customers think that the quality of a product’s image is more important than product-specific information (63%), a long description (54%) and ratings and reviews (53%)
Engagement rate on Facebook for photos averages 0.37% where text only is 0.27% (this translates to a 37% higher level of engagement for photos over text)
Color plays a vital role in our world. Color can sway thinking, change actions, and cause reactions. It can irritate or soothe your eyes, raise your blood pressure or suppress your appetite. When used in the right ways, color can even save on energy consumption.
As a powerful form of communication, color is irreplaceable. Red means "stop" and green means "go." Traffic lights send this universal message. Likewise, the colors used for a product, website, business card, or logo cause powerful reactions.
Find out the meaning behind different colors here:
If you want a logo designed by a professional, then I suggest outsourcing a design from Fiverror99designs. I’ve used both and have come away a happy customer over and again without digging too far into my pockets.
Next Steps
1.Create your headline
2.Create your tagline
3.Take good pictures
4.Select a font pair
5.Select your colors
6.Find your logo
About the Author
The name’s Houston Golden. I’m the Founder & CEO of BAMF ― a company I’ve grown from $0 (yes, really) to well over $4M in revenue over a span of 3 years. How did I do it? Well, it’s quite simple, really. I’ve helped hundreds of business owners and executives get major traction (because when they win, we win). I tell you how on this blog. Growth hacking is a state of mind. Follow along as I explore and expose the unknown growth strategies and tactics that will change the way you think about marketing.
The Magic Of Color, Fonts, Headlines 