The Magic Of Color, Fonts, Headlines

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The Magic Of Color, Fonts, Headlines

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Written by Houston
April 21, 2019
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What could be the color, fonts, and headlines??

5 Essential Elements
  1. Instant Clarity Headline & Tagline
  2. Amazing Photography
  3. Consistent Color
  4. Consistent Font
  5. Logo

BAMF The Color, The Fonts, The Headlines Article Image

BAMF The Color, The Fonts, The Headlines Article Image

BAMF The Color, The Fonts, The Headlines Article Image

BAMF The Color, The Fonts, The Headlines Article Image

BAMF The Color, The Fonts, The Headlines Article Image

BAMF The Color, The Fonts, The Headlines Article Image

BAMF The Color, The Fonts, The Headlines Article Image

Instant Clarity Headline

Formula:

End Result Customer Wants

+ Specific Period Of Time

+ Address The Objections

Examples
    • Your home sold in 90 days or I'll buy it
    • In 1 hour, learn the copywriting systems that will double your conversions or your money back
  • Hot fresh pizza delivered to your door in 30 minutes or it’s free
Simple Formula

“I help people do THIS so they can have THAT”

Know when to capitalize a word: titlecapitalization.com

BAMF The Color, The Fonts, The Headlines Article Image

Why It’s Important
    • Articles with images get 94% more total views
    • Including a photo and a video in a press release increases views by over 45%
    • 60% of consumers are more likely to consider or contact a business when an image shows up in local search results
    • In an e-commerce site, 67% of consumers say the quality of a product image is “very important” in selecting and purchasing a product
    • In an online store, customers think that the quality of a product’s image is more important than product-specific information (63%), a long description (54%) and ratings and reviews (53%)
  • Engagement rate on Facebook for photos averages 0.37% where text only is 0.27% (this translates to a 37% higher level of engagement for photos over text)

More great stats can be found here: jeffbullas.com/2012/05/28/6-powerful-reasons-why-you-

should-include-images-in-your-marketing-infographic/

Some Great Resources to Bookmark

Free stock photos:

1.allthefreestock.com

 

2.dreamstime.com

 

3.photobin.com

 

4.freeimages.com

 

5.designmodo.com/free-photos/

 

6.unsplash.com/

Automate Posts:

  1. postplanner.com/visually-brand-your-facebook-posts/

Best image editors:

  1. picmonkey.com
  2. canva.com
  3. campl.us
The Importance of Color

Color plays a vital role in our world. Color can sway thinking, change actions, and cause reactions. It can irritate or soothe your eyes, raise your blood pressure or suppress your appetite. When used in the right ways, color can even save on energy consumption.

As a powerful form of communication, color is irreplaceable. Red means "stop" and green means "go." Traffic lights send this universal message. Likewise, the colors used for a product, website, business card, or logo cause powerful reactions.

Find out the meaning behind different colors here:

color-wheel-pro.com/color-meaning.html

Color Can Do Incredible Things

26 Million People Changed Profile Pictures With Facebook's Rainbow Pride Filter.

BAMF The Color, The Fonts, The Headlines Article Image

Great Color Resources

Choosing your color scheme:

Color theory and ideas:

FastCompany.com/3028378/leadership-now/what-your-logos-color-says-about-your-company-infographic

BAMF The Color, The Fonts, The Headlines Article Image

What the Font is Going on?

Fonts & Logos of Popular Brands:

hongkiat.com/blog/fonts-used-logos-popular-brands/

BAMF The Color, The Fonts, The Headlines Article Image

Know How to Pair Fonts

Download fonts:

Dafont.com

BAMF The Color, The Fonts, The Headlines Article Image

Logos
    • Picking your logo is crucial to translate your message.
  • I picked my logo because it represents interconnectedness and leading communities

Resources to find your logo:

  • Squarespace Logo
A Little Extra
  • If you want a logo designed by a professional, then I suggest outsourcing a design from Fiverr or 99designs. I’ve used both and have come away a happy customer over and again without digging too far into my pockets.
Next Steps

1.Create your headline

 

2.Create your tagline

 

3.Take good pictures

 

4.Select a font pair

 

5.Select your colors

 

6.Find your logo

 

 

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Houston Golden

Growth Marketer |
Forbes Top 12 Innovative Founders |
CEO at BAMF

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About the Author

The name’s Houston Golden. I’m the Founder & CEO of BAMF ― a company I’ve grown from $0 (yes, really) to well over $4M in revenue over a span of 3 years.
How did I do it? Well, it’s quite simple, really. I’ve helped hundreds of business owners and executives get major traction (because when they win, we win). I tell you how on this blog.
Growth hacking is a state of mind. Follow along as I explore and expose the unknown growth strategies and tactics that will change the way you think about marketing.

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