Growth Hacking:

PR Hacking

 

THE LOWDOWN

We amplify your brand awareness by reaching out to targeted PR and inuencer contacts based
on your audience.
Our list of contacts will include digital publishers, journalists, top Facebook page managers, YouTube hosts, podcasters, TV reporters, and other inuencers with large relevant audiences.
Our use of personalized, highly targeted emails at scale will result in placements and backlinks across a number of different platforms.
The ultimate goal will be to get you interviews, features, reviews, and major social shares that drive trac back to your website.

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Our Goals

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Land PR placements and backlinks on top publications and media outlets

Create content partnerships at scale to generate buzz around target communities relevant to your brand

Generate brand awareness, build thought leadership, and accomplish your PR goals

Monthly Deliverables

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Send PR and blogger outreach emails via Gmail and LinkedIn with the goal of attaining a
minimum of 10-20 hot leads per month

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Our PR Managers will introduce you to top PR leads upon your approval and help facilitate
next steps. Our goal is ~20 introductions per month after month 1. We often exceed this
goal.

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Perform PR opportunity ltering with lead scoring to focus on managing the top leads

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Conduct weekly calls discussing activities, results, emails, trends, next steps, follow ups,
etc.