29 May How to Optimize Your LinkedIn Connections for High Engagement
When I started connecting with prospects on LinkedIn, I ran into a problem.
I had no idea whether they were even active on the platform.
I still got in touch with prospects and kept high engagement on my content, but I knew the results could be better if I connected with only active members.
I took a look at my connections’ activity level which cemented that belief. Notice how only 40 percent or 6,500 people of my entire audience was active in the last thirty days. That means I need to rid of, at least, 1,000 connections. Rough.
The question –
How could I rid of my inactive, low-quality connections at scale?
After playing around with automation, I figured it out.
Here’s the process for the first time:
Step 1: Filter Down
If you have a lot of connections like I do, you want to filter down so you don’t have more than 1,100 people/search. I like to split my search between cities and industries to make it easier.
How it works is at the end of every thirty days, you want to get the profile URLs of everyone who was active. In the search query below that’s 309 people. Now you want to pull the inactive list as well.
How do you pull these lists?
Download the Chrome extension Dux-Soup. Go to your relevant Sales Navigator search query and click Dux-Soup’s option “Scan Profiles.” This will give you their name, company name, city, and Sales Navigator URL.
Once you’re done scanning a particular search, click “Download Data.”
Upload the list of active LinkedIn connections from your search query into a Google Sheet.
Now you want to do the same except with your total list of 1st connections from that search query (not just the people who are active).
Next, combine the first and last name of each data set by using the “=concatenate” formula in cell D2. Double-click the bottom right-hand corner of that cell to have it apply the same formula to all the cells in the column.
Step 2: Discover LinkedIn Profile URLs
Plug the editable version of your Google Sheet URL into the LinkedIn Profile Finder API from Phantombuster, then fill in the appropriate column and CSV title.
After it finishes processing the data, you’ll receive a list of LinkedIn URLs to download.
Copy these URLs into the Google Sheet next to your original data set. Don’t worry about missing URLs for active members because we simply need to match up who’s active vs. who’s not. Now we want to upload the list of all the people from the search result (e.g. “all austin founders”) in a new tab on the same Google Sheet.
Step 3: Let’s Clean the Data
We’re almost done.
The final step is to use an index-match formula to apply a “Yes” next to all the active founders in your “all austin founders” tab. The formula looks like this:
=IF(ISNA(INDEX(‘active austin founders.csv’!$A$2:$F$80,MATCH($B2,‘active austin founders.csv’!$B$2:$B$80,0),MATCH(F$1,‘active austin founders.csv’!$A$1:$F$1,0))),“No”,“Yes”)
Here’s the result:
You want to check whether everyone on the “no” list is worth having as a connection. This part takes manual effort, but you can always outsource this process to an assistant.
This is the active list you want to engage with on a regular basis (e.g. LinkedIn messaging, endorsing) because they’re more likely to respond to your content. Now that you have their LinkedIn URL, you can do that, too. Both Phantombuster and Linked Helper have the option to auto-endorse and auto-visit people at scale based on their LinkedIn URLs.
Step 4: Connect with the Right People at Scale
To prevent having to clean up, you can select the active tab in your Sales Navigator Search to only connect with active members at scale using the tool, Linked Helper. If you’ve already gone ahead and connected with LinkedIn members who weren’t on the active tab, then you’ll need to clean up your network first.
You must do regular exports each month to see people who aren’t active for extended periods of time whether several months or even a year. Then you can go through inactive members by the length of time they’ve been inactive and disconnect with them accordingly.
If you want to run a quality LinkedIn profile, it starts with quality connections.
Without quality connections, you can’t foster relationships.
That means no sales, engagement, and followers.
You can have 30,000 connections, but how valuable are those people?
So use this guide as a fresh start to creating a LinkedIn profile of quality, not quantity.
Make sure they can add value to your life.
Or, at least, you can add value to theirs.