4 Ways to Build A Community
Scrape relevant people using Email Hunter or Clearbit. Use MixMax or GMass for mass emailing 🙂
Why Facebook Groups?
After you read this guide, you should understand how to:
You should feel like a high-level growth hacker after reading that guide. But wait...it gets even better.
You’re in luck. You don’t have to do either 🙂 By using Mass Planner, you can automate all of this. Every Facebook friend (potential customer) will know exactly when you launch. I’ll get to this in a bit.
Producing high-cost rewards can make your pocket feel light. It’s important you find the balance that doesn’t chip too much into your bank account.
Your community members will lose excitement if you don’t reward them on a consistent basis. Maybe the reward is a great in-person speaker every week or a free yoga lesson. Keep it relevant to your group’s interests and ensure it has enough value to encourage engagement. This may also come in the medium of helpful/inspirational/funny/genuine blog posts and videos posted on social media.
We get bored with rewards that don’t change. New things that provide value naturally attract us. So, if you can provide different valuable rewards on a consistent basis, you will keep your members' attention.
From Facebook live streaming to having members converse in-person and listen to great speakers, you want to provide value where they are willing to spend most of their time.
Before you begin reaching out to people about the Facebook Group, it’s vital that you learn to brand yourself. Being seen as a leader or an expert will result in a high response and conversion rate when reaching to people so they’ll join your community. Moreover, having a positive social perception around your social media profiles can make a huge difference in getting new members. Correspondingly, I suggest high-quality photos and, if needed, paying a professional photographer to take pictures of you to put on your personal social profiles. Also, take off any content that appears contradicting to your community’s mission statement. And those old photos of you partying in college should be removed, too.
People in your community naturally want a leader who genuinely represents their interests. If you’re promoting a group about yoga, then have some yoga pictures and regularly practice yoga. Doing that, you’re more likely to appear as a leader in your niche.
If you have a large community, chances are people will look through your entire profile in search of the good, the bad, and the ugly. Prepare by deleting any content that doesn’t help your brand.
It’s vital that you get a couple of core members who will help you establish the community’s social validation. Think of your community as an established organization – there is usually a president, vice president, and a chief marketing officer. Assign your core members job titles and responsibility, and it will spark their motivation to help grow the community.
It’s vital that you choose, at least, several people who will help you establish the community’s social validation. Think of your community as an established organization – there is usually a president, vice president, and a chief marketing officer. Assign your core members job titles and responsibility, and it will spark their motivation to help grow the community. In my community, we have Will Bunker, founder of Match.com; Kumar Thangudu, expert growth hacker; Justina Nguyen, advisor to Girls in Tech; and Dominick Malzone, one of my growth hacking student.
Start with a mutual demographic and interest.
State another mutual interest.
It’s difficult to connect with people who have the same interests and bring a local community together around those interests.
Talk about how this group helps connect people with similar interests.
Mention the excellent time everyone has engaging with other members and other key points of interest.
Status symbols – featured in notable publications or having extensive, relevant work experience – will help convince potential members to trust and listen to you.
Here you want to mention your location or any other important features worth bringing up.
Prepare an initial message to send out to your Facebook friends about joining the Facebook Group.
No Response Follow-Up: If a week passes without a reply, send a follow-up message. A follow-up message communicates that you care about them and the group prospering. Remember, sending the follow-up message is just as critical as sending the primary one. After you have a solid group of core members, you can ask them to apply the same recruiting method you used to find more new members. I recommend only asking your most passionate community members to help you with this; otherwise, you risk scaring off new members.
Encourage people to introduce themselves to the community. They should mention their passions and professional interests. To ease the process, give them a direct personal message of encouragement.
I recommend giving something of value away from that new members can immediately use. A good example is an REI discount for a local hiking group. Also, posting pictures from community get-togethers on social media does wonder for future engagement and recruiting new members.
A community has higher participation if people get to know each other on a more personal level. It helps them develop a strong emotional tie to the community. To facilitate this, you need to take the first step in opening up to give others the courage to step out of their comfort zone, too. If you don’t lead the conversation in your community, then no one will. It’s up to you to get the momentum going. Don’t expect people to post regularly and interact with each other if the individual who started the community doesn’t bother to show up. As the founder of a community, you will have to interact with the group more than anyone else. So, lead by example and your community will rapidly start flowing with engagement.
What works well?
To gain an excellent understanding of your Facebook Group activity, I suggest using this software: Grytics Here’s one of the many visual displays it gives you: This software also allows you to export members based on how active they are 🙂
If you went through the networking guide, you should understand how to mass message members in Facebook Groups. In case you forgot, here’s how to do it:
You must be friends with, at least, two-thousand people in your Facebook Group. If you’re not friends with them, then the message won’t make it to their primary inbox.
Note: Feel free to bump up the daily number of sent messages from 20 to 40 if you have around six version of the message.
1.You need to drive people to your personal site
2. Create a video ad to retarget those who visit your website (video ad directions)
3. Alternate among four videos. I average 3 - 4 cents per a view when showing a video to an audience who has visited my website. Here’s an example of a high-level professional video: https://www.youtube.com/watch?v=wh02X-4bhC0.
Why Slack Groups?
Channels represent the different rooms in your Slack chat community. To start out you are automatically set up with a #general channel and a #random channel.
Jesse Pollak at Clef started a Slack community for 2 reasons: First, many of their customers are integrating with Clef and they want to make sure their engineers have easy access to resources for them. Having a community where someone on the team is always hanging out means that anyone who’s working through an integration can pop in and get help. Great piece: How I hacked Slack into a community platform with Typeform: https://levels.io/slack-typeform-auto-invite-sign-ups/ Why?
My goal with the call wasn’t actually to get sponsorship money but to get them EXCITED about Hustle Con. This way their company would send 3 to 5 employees regardless if they sponsored the event because they saw how fun and valuable the experience would be. I had around 20 calls with potential sponsors. 7 or so actually bought a sponsorship package and nearly all of them sent at least one employee.
Most of the volunteers were folks who emailed me directly through the contact form on HustleCon.com and asked if I needed any help. The other volunteers came to me after seeing my Facebook post asking for help. Organizing the volunteers was a HUGE task. My roommate Nathan, who has led teams as big as 200 volunteers, was in charge of all of the volunteers. He and I worked together to create teams of 4 and assigned each team a leader and a job. Then, we did a rehearsal the day before, which made everything run smooth as a baby’s ass.
A great tip is to email every attendee before the event to find out what would make the even invaluable for them.
Your SUCCESS METRIC of your event is NOT profit but retention for future events. Simple things to improve this: connect people during your events, spend more to have drinks for free all day long and don’t have sponsors that don’t add value or do cool stuff at your event.