You can meet hundreds of thousands of people, but without purpose, you’ll make nothing of it. This is where you need to improve your networking!
Ensure you can answer these questions before moving forward:
- What value do I want to provide to people?
- How do I want to provide this value (i.e. podcasting, writing, shooting video, consulting)?
- What does my life look like when I’m on top of the world?
Get the Basics Down
I’m here to teach you tactics and systems to help amplify the social skills you already have. If you don’t have social skills for online etiquette and in-person networking, then please go through these resources:
- 23 Body Language Tricks that Make Your Instantly Likable
- 27 Body Language Tricks to be Instantly Likeable
- How to Win Friends & Influence People
- Talk Like Ted
- Give and Take: Why Helping Others Drives Our Success
- Start with Why: How Great Leaders Inspire Eveyone to Take Action
What do want your network to comprise of?
Answer these questions to help you figure it out:
1. What habits and routines should they have?
2.The income level that they should have?
3.The type of industries should they be working in?
4. Social activities should they take part in?
5. The type of friends should they have?
6. Their past accomplishments?
7. What social platform should they be most active on?
8. Where do they live?
Design a Networking Avatar
This is how I describe my avatar:
1. Head of growth, founder, or a top marketer at a marketing software or education company with less than two hundred employees located in San Francisco. Ideally, they should be making over six figures.
2. Enjoy nature, walking, coffee, reading, writing, and hustling on weekends.
3. They appreciate people who write in-depth blog posts.
4. Regularly eat healthily and exercise.
5. They are purpose driven to help others.
7. Also, they are very active on Facebook.
Note: As your network grows, your avatar should narrow, not expand.
Optimize Social Profiles
What emotional triggers do you see for my target audience?
1.Picture of San Francisco
2.Marketing and analytical experience
3.Lives in the same city
5.Keeps in touch with his family
6. Socially validated by follower count
Healthy-looking with a strong, positive personality
Find Relevant Conferences with Facebook Groups
These two conferences have Facebook Groups with people who are my target avatar to network with.
They do the vetting for you. This growth marketing conference (pictured on the right) wants to attract people who can pay $1,000/ticket, leads growth at their company, and live in San Francisco.
Perfect for connecting to my avatar.
Here are two easy ways to find relevant Facebook Groups:
- Download a tool called Mass Planner $9.95/mo
- Purchase the Contact Module.
- Connect your Facebook account.
- Use the Group Finder feature to quickly discover relevant Facebook Groups.
- Outsource the process of finding these conference Facebook Groups via Upwork. It should cost around $20 to get a list of forty conferences. Not bad 🙂
Before we go any further, here’s the thing: If you can’t produce value on Facebook or the primary social channel you’re connecting to people on, then no one will care for you.
You need to provide high-level value whether that’s long-form writing, videos, or great photography.
More specifically, you need to focus on increasing your know, like, and trust factor. The higher this factor, the better connection you have with people.
You’ll need to post something worth of value, at least, every other day.
To write better Facebook statuses, blog posts, and video scripts, I suggest diving into a few of these copywriting resources: http://kopywritingkourse.com/copywriting-courses-books-review/
Extract Your New Network
Once you’re in a Facebook Group tied to a conference, you want to plug-in the group’s URL using the Contact module of Mass Planner.
After you click Extract Members, this tool will automatically extract everyone’s Facebook profile URLs and send them to the tab, Use Members.
Automate Your Messages
In the Use Members tab, select the first checkboxes. Then, click the Send button.
Input Settings & Write the Follow-Up Message
In the next tab, Friend Requests, copy the settings I have in place.
In the text box at the bottom, you want to have a message similar to this one:
“Hey [first name],
I noticed you’re in [Name of Facebook Group]. Also, I wanted to connect because we have similar interests.
I happen to [credibility associated with their interests]
Are you working on any [relevant characteristic] projects?
I noticed you’re in the Growth Marketing Facebook Group. I wanted to connect because we have similar interests.
Also, I happen to run the largest marketing community in San Francisco.
Are you working on any marketing projects?”
Under the tab, Send Messages, copy my settings and press Start Sending Messages.
Keep in mind, you will have to reply to people once they follow-up with you.
As long as you approach the person with the idea of adding value, then you’ll help increase your know, like, and trust factor.
Facebook is the fastest platform to develop your know, like, and trust factor.
People decided to do business with you based on many factors. They want to see your track record of success, what you do for fun, how you manage your personal brand, whether you’re purpose driven, family oriented, and genuinely care about people.
No other social platform can tell them this information as fast.
Other HUGE benefits:
You can reach hundreds of thousands of people through creating high-level content. When you have a large community, it’s easy to invite them to events and your own Facebook Groups.
You can quickly be seen as a leader in your niche.
Bonus Automation 🙂
In Mass Planner, you can automatically wish all your friends Happy Birthday.
Produce Value Your Audience Cares About
My audience cares about value related to self-development, marketing, and entrepreneurship. I provide this value by writing blog posts about influencers, interviewing them live, and regularly holding get-togethers. Why is this important?
You’re helping people. And, when I ask for help, I receive it. Relationships are only powerful if you nurture them.
⇐ Blog Post Video Interview & Event ⇒
Use Tools to Keep Track of People
It’s not always easy. If you’re throwing weekly events and are short on cash, then find a sponsor.
Also, create email templates for reaching out, then use a CRM tool like Mixmax to schedule meetings easily and track your interactions with potential sponsors, speakers, and influencers.
And, yes, you can use a spreadsheet to keep track of people, too. Until you’re making enough money to afford a full-time VA, it’s probably too much.
Create a Word-of-Mouth Network
- You need to drive people to your personal site
- Place a Facebook Pixel on your site (Working with WordPress? Use this plugin)
- Find out if the pixel is active using Facebook Pixel Helper
- Populate it with a logo strip and relevant testimonials (example)
2. Create a video ad to retarget those who visit your website (video ad directions)
- The video should be inspirational, entertaining, or informative
- You’re not directly selling with a call-to-action. You’re just staying relevant
- Why video? It’s the least expensive way to put content in front of people
3. Alternate among four videos. I average 3 – 4 cents per a view when showing a video to an audience who has visited my website. Here’s an example of a high-level professional video: https://www.youtube.com/watch?v=wh02X-4bhC0
Here’s an example of Facebook’s reach, views, and cost:
How to Send People to Your Website (for cheap)
- Write blog posts and post them on Facebook
- Write blog posts and post them on Facebook
- Sign-up for a free trial of LinkedIn Sales Navigator and pay for an Email Hunter account. Put your avatar search criteria into LinkedIn Sales Navigator.
- Pay a virtual assistant to use Email Hunter to collect the emails of upwards to 7,000 people who fit your avatar. Sign-up for a Google Apps account so that you can send close to 2,000 emails/day from Gmail.
- Verify the collected emails using Email Hunter. You should now have around 3K deliverable emails. Send three hundred at a time using MixMax’s sequence feature. Ensure to include a follow-up email.
Here’s an inside look into my MixMax account.
My first email offers to write a blog post or conduct a video interview with them. Ensure you point to credibility as to why you would conduct an interview. Also, explain how you can leverage your audience for lots of engagement.
Notice how I have three links in my emails go straight to my website. If I have 3K deliverable emails with a fifty-percent click-through rate, then I can generate a retargeting audience of 1,500 hyper-targeted people.
Avoid Writing Countless Blog Posts
If your prospects respond to confirm the blog-post interview, send them to a form with ten questions that generates much of the content I need to write for an interview. Since many don’t want to put in work, they’ll avoid filling out the form. It’s fine with me because I now have them on my Facebook remarketing list.
If they fill out the form extremely well, I interview them because it’s great content for my audience. If they don’t, I simply ask them if I can use the content for an eBook. So, if I ever need to create an eBook, it will take me less than a day. Here’s an example title: “What I Learned from Interviewing 100 Growth Marketers”
Facebook Groups on Steroids
Josh Fechter – [email protected]
- Post every day
- Variable rewards
- Outsource content
- Strict rules
- Develop thought leadership
- First comment
Encourage people to introduce themselves to the Facebook Group. They should mention their passions and professional interests. To ease the process, send them a direct personal message of encouragement.
- Small win
I recommend giving something of value away from that new members can immediately use. A good example is an REI discount for a local hiking group. Also, posting pictures from group get-togethers on social media does wonder for your Facebook Group and fan page engagement.
- Get personal
A Facebook community has higher participation if people get to know each other on a more personal level. To facilitate this, you need to take the first step in opening up to give others the courage to step out of their comfort zone, too.
If you don’t lead the conversation in your Facebook Group, then no one will.
What works well?
Giveaways: Facebook Live Video Fireside Chats
How to Grow Your Facebook Group
- Cold emailing scraped lists with great copy
How to create an excellent Facebook ad that gets featured in Inc.:
1. Pull psychological triggers (city, marketing words (i.e. exclusive, secret))
2. Be controversial
In this ad, our target customer is a tech bro living in San Francisco. By taking a counterintuitive approach, I created a viral ad.