You can meet hundreds of thousands of people, but without purpose, you’ll make nothing of it. This is where you need to improve your networking!
Ensure you can answer these questions before moving forward:
I’m here to teach you tactics and systems to help amplify the social skills you already have. If you don’t have social skills for online etiquette and in-person networking, then please go through these resources:
Answer these questions to help you figure it out:
1. What habits and routines should they have?
2.The income level that they should have?
3.The type of industries should they be working in?
4. Social activities should they take part in?
5. The type of friends should they have?
6. Their past accomplishments?
7. What social platform should they be most active on?
8. Where do they live?
1. Head of growth, founder, or a top marketer at a marketing software or education company with less than two hundred employees located in San Francisco. Ideally, they should be making over six figures.
2. Enjoy nature, walking, coffee, reading, writing, and hustling on weekends.
3. They appreciate people who write in-depth blog posts.
4. Regularly eat healthily and exercise.
5. They are purpose driven to help others.
7. Also, they are very active on Facebook.
Note: As your network grows, your avatar should narrow, not expand.
1.Picture of San Francisco
2.Marketing and analytical experience
3.Lives in the same city
5.Keeps in touch with his family
6. Socially validated by follower count
Healthy-looking with a strong, positive personality
These two conferences have Facebook Groups with people who are my target avatar to network with.
They do the vetting for you. This growth marketing conference (pictured on the right) wants to attract people who can pay $1,000/ticket, leads growth at their company, and live in San Francisco.
Perfect for connecting to my avatar.
Before we go any further, here’s the thing: If you can’t produce value on Facebook or the primary social channel you’re connecting to people on, then no one will care for you.
You need to provide high-level value whether that’s long-form writing, videos, or great photography.
More specifically, you need to focus on increasing your know, like, and trust factor. The higher this factor, the better connection you have with people.
You’ll need to post something worth of value, at least, every other day.
To write better Facebook statuses, blog posts, and video scripts, I suggest diving into a few of these copywriting resources: https://kopywritingkourse.com/copywriting-courses-books-review/
Once you’re in a Facebook Group tied to a conference, you want to plug-in the group’s URL using the Contact module of Mass Planner.
After you click Extract Members, this tool will automatically extract everyone’s Facebook profile URLs and send them to the tab, Use Members.
In the Use Members tab, select the first checkboxes. Then, click the Send button.
In the next tab, Friend Requests, copy the settings I have in place.
In the text box at the bottom, you want to have a message similar to this one:
“Hey [first name],
I noticed you’re in [Name of Facebook Group]. Also, I wanted to connect because we have similar interests.
I happen to [credibility associated with their interests]
Are you working on any [relevant characteristic] projects?
I noticed you’re in the Growth Marketing Facebook Group. I wanted to connect because we have similar interests.
Also, I happen to run the largest marketing community in San Francisco.
Are you working on any marketing projects?”
Under the tab, Send Messages, copy my settings and press Start Sending Messages.
Keep in mind, you will have to reply to people once they follow-up with you.
As long as you approach the person with the idea of adding value, then you’ll help increase your know, like, and trust factor.
Facebook is the fastest platform to develop your know, like, and trust factor.
People decided to do business with you based on many factors. They want to see your track record of success, what you do for fun, how you manage your personal brand, whether you’re purpose driven, family oriented, and genuinely care about people.
No other social platform can tell them this information as fast.
Other HUGE benefits:
You can reach hundreds of thousands of people through creating high-level content. When you have a large community, it’s easy to invite them to events and your own Facebook Groups.
You can quickly be seen as a leader in your niche.
In Mass Planner, you can automatically wish all your friends Happy Birthday.
My audience cares about value related to self-development, marketing, and entrepreneurship. I provide this value by writing blog posts about influencers, interviewing them live, and regularly holding get-togethers. Why is this important?
You’re helping people. And, when I ask for help, I receive it. Relationships are only powerful if you nurture them.
⇐ Blog Post Video Interview & Event ⇒
It’s not always easy. If you’re throwing weekly events and are short on cash, then find a sponsor.
Also, create email templates for reaching out, then use a CRM tool like Mixmax to schedule meetings easily and track your interactions with potential sponsors, speakers, and influencers.
And, yes, you can use a spreadsheet to keep track of people, too. Until you’re making enough money to afford a full-time VA, it’s probably too much.
2. Create a video ad to retarget those who visit your website (video ad directions)
3. Alternate among four videos. I average 3 - 4 cents per a view when showing a video to an audience who has visited my website. Here’s an example of a high-level professional video: https://www.youtube.com/watch?v=wh02X-4bhC0
Here’s an example of Facebook’s reach, views, and cost:
Here’s an inside look into my MixMax account.
My first email offers to write a blog post or conduct a video interview with them. Ensure you point to credibility as to why you would conduct an interview. Also, explain how you can leverage your audience for lots of engagement.
Notice how I have three links in my emails go straight to my website. If I have 3K deliverable emails with a fifty-percent click-through rate, then I can generate a retargeting audience of 1,500 hyper-targeted people.
If your prospects respond to confirm the blog-post interview, send them to a form with ten questions that generates much of the content I need to write for an interview. Since many don’t want to put in work, they’ll avoid filling out the form. It’s fine with me because I now have them on my Facebook remarketing list.
If they fill out the form extremely well, I interview them because it’s great content for my audience. If they don’t, I simply ask them if I can use the content for an eBook. So, if I ever need to create an eBook, it will take me less than a day. Here’s an example title: “What I Learned from Interviewing 100 Growth Marketers”
Josh Fechter - email@example.com
Encourage people to introduce themselves to the Facebook Group. They should mention their passions and professional interests. To ease the process, send them a direct personal message of encouragement.
I recommend giving something of value away from that new members can immediately use. A good example is an REI discount for a local hiking group. Also, posting pictures from group get-togethers on social media does wonder for your Facebook Group and fan page engagement.
A Facebook community has higher participation if people get to know each other on a more personal level. To facilitate this, you need to take the first step in opening up to give others the courage to step out of their comfort zone, too.
If you don’t lead the conversation in your Facebook Group, then no one will.
What works well?
Giveaways: Facebook Live Video Fireside Chats
How to create an excellent Facebook ad that gets featured in Inc.:
1. Pull psychological triggers (city, marketing words (i.e. exclusive, secret))
2. Be controversial
In this ad, our target customer is a tech bro living in San Francisco. By taking a counterintuitive approach, I created a viral ad.