Internet platforms don't like duplicates.
It might be tempting to have one personal and business account, but it could cost you a lot of prospects in the long run.
If you have more than one LinkedIn account or company page, it's time to merge LinkedIn accounts to supercharge your growth and stop confusing search engines.
I get it.
Maybe you don't use that old LinkedIn profile any longer and you've already connected with everyone on your new one.
Or, perhaps, you're running two LinkedIn accounts because you need one for your personal connections and another one for the business.
However, these reasons are not good enough.
One of the most critical things that you need to maintain online is your consistency.
It's one of the cornerstones of not only ORM (online reputation management), but it's also a vital part of your personal branding.
If you're running around with multiple LinkedIn accounts you've got a problem.
First of all, it can be confusing, your other account might not be prioritized in search, but it doesn't mean that you can't find it.
You don't want to confuse any potential prospects by having two accounts.
It makes more sense if you can unify all your accounts so that prospects will always find the account that you want them to find.
By minimizing confusion, you give prospects an easier to find.
Remember, you already have trouble with people that have the same name as you, if the people looking don't know what you look like.
Why add to the trouble?
Branding is another concern.
If you're aiming to be a LinkedIn influencer, you need to make sure that all your profiles and activities online are unified.
Find out how you can join our LinkedIn influencer academy today!
It makes for great recognition by search engines, and it looks good for branding. You don't want to multiple profiles to show a different brand do you?
That isn't appealing.
We find it to be more professional to maintain just one LinkedIn account.
You might have your own reasons for maintaining two, but it doesn't look too good for the average prospect.
They might wonder why you need two in the first place.
Lastly, maybe you just want to use your old email with the new account. It makes more sense to close the old account and transfer the email to your new one.
So, now that we've gone through the reasons, it's time for us to start merging!
Before doing this, please note the following:
If this is all cool with you, let's proceed to merge LinkedIn accounts!
Try to log in to the other account.
If you've forgotten your password try to reset the password using your email address for that account, if this fails you'll need to contact LinkedIn support.
Now, you need to cancel your LinkedIn premium on the old account and make sure that any ad campaigns are shut down.
If you have job postings that are ongoing cancel those as well.
For group that you own, you need to cancel or transfer ownership to someone else in the group.
You also want to take this time to check if you're missing out on any unread mail - especially annoying with accounts you haven't touched in awhile - or connections.
We would advise that you download all the data that is associated with that account just in case you need to use it at a later time. There's nothing wrong with having a backup.
Think of it as your final goodbye to the old account.
Log out of your old account and sign into your new one.
Head over to your account settings and go to "Account preferences" on the right-hand side.
Click on "Account management" and you should see an option to "Merge accounts" on the main screen.
Verify that the account that you're signed in on is indeed the account you want to keep. They'll show you the account details for your reference.
Type in the email and password that you used on your old account and click on "Submit".
Congratulations, you have now officially streamlined your LinkedIn profiles.
Connections will now be merged to the new LinkedIn account.
No more confusing prospects and the internet to your identity.
Merging LinkedIn company pages is a little more complicated than having multiple profiles because it requires you to reach out to LinkedIn directly.
You get to seamlessly migrate employees and followers of the page being merged. This is great if you're switching pages or if you want to unify your brand.
There are also a couple of rules that you have to follow.
With job postings, they will still remain active, but you need to associate them with your new page.
Also, make sure you back up all your data on the old page, you won't have access tot his any longer.
Getting the platform to merge your company pages isn't 100 percent guaranteed, but if you follow the guidelines, it shouldn't be that difficult.
If you're not the admin of one company page or if you're doing this for someone else, you won't be able to pull it off.
Either get the person who's admin of both to do it or get yourself to be the admin of the company page that you're not yet admin of.
If you don't, it won't be merged.
Additionally, make sure that the names of the company pages are the same.
Head over to this link so that you can put out a request for the pages to be merged.
You'll be taken to a page where you have to fill out details about the pages.
Fill out the LinkedIn page URL and the name of the page. Just copy these from your browser, you want to be as accurate as possible.
They'll make sure you're admin.
Click on "What can we help you with today? I want to:".
Choose "Merge my company Pages".
In the section where you can put in additional details, you want to clearly state which page needs to be merged and you want to provide LinkedIn with the exact reason as to why you want to merge the pages.
Alternatively, you can request for a follower migration.
Here's an important thing to keep in mind.
This process is irreversible.
So you need to make sure people are informed, you have everything that you need from the page being merged, and that you're making the right decision.
By the way, you can't merge an acquired page with the parent of the company. You need to inform visitors of that page, that the parent company now owns that page. You can do this via a banner or alternatively, you can shut the page down.
Online branding requires that you take steps to make sure that everything is as streamlined as possible.
The more unified your approach, the better you can present yourself to your prospects.
These benefits also transcend to search.
You don't have to worry about search engines getting their results wrong when you just have one profile or page to worry about.
Are you still taking care of more than one LinkedIn profile?
It's time to merge LinkedIn accounts today!