Here’s an example. The CMO at G.M.
It’s straight forward, short and simple ― only used by those with a prestigious position at a really well-known company.
And it’s combinable with several other formulas, so you can build on it, if that’s your thing.
Take a look at Tony Robbins's profile. He starts it off with “#1 New York Times bestselling author.”
A big achievement. It’s going to interest a lot of people.
This is a good tactic to you when you’re really well-known for one thing.
For instance, Stephen King is known for being a prolific author, so his headline could be “Author of 20+ New York Times bestselling novels.”
Michael Phelps could use “U.S. Olympic swimmer with 28 metals.”
This is when you focus on who you serve and what you do for them. It’s super concrete and specific, but also short.
The shortest elevator pitch of all time.
The objective is to focus on the high level. For instance, Jake Jorgovan says “I turn consultants into thought leaders through content marketing.”
This approach is gaining traction on LinkedIn because it gets right to it. It tells people your target audience and offers right away, so no time gets wasted.
This includes your email address or website in the headline itself. For example, let’s say you write “Contact me if you need help growing your home services business.” You could add a dash and your email address at the end.
You’ll see some examples of this in the before/after cover images coming up, but for the time being, here’s a breakdown of a few:
Houston Golden (https://x.bamf.co/houston)
“10x Your Personal Brand & Business Growth 👉 bamf.co/linkedin | Forbes Top 12 Innovative Founders | CEO at BAMF | Dad 👶”
Ricky Panzer (https://x.bamf.co/ricky)
“Founder & CEO @ Future Foundry | Creating Products That Challenge People To Rethink The Way They Live | Teacher at Heart”
Lisa Carmen Wang (https://x.bamf.co/lisa)
“CEO, The GLOW | Founder, SheWorx (Acquired)| USA Hall of Fame Gymnast | Forbes 30U30 | Keynote Speaker | Podcast Host”
Towers Wilen (https://x.bamf.co/towers)
“Co-Founder of Sable | Empowering financial equality | Y-Combinator S’19 | Columbia MBA | Family Man”