It all started simply enough.
All these B2B companies were making the same mistake:
Burning through massive amounts of monthly revenue on Facebook and Google Ads.
And while no one questioned it because it was just the accepted norm…
I couldn’t help but wonder.
“That’s an expensive way to grow.”
The only other option people had was to rely on word-of-mouth referrals.
And that’s just not scalable enough.
Which begs the question:
What is scalable, but also doesn’t cost you an arm and a leg every month?
Simple -- cold outreach and content.
That’s what we did.
And I’m not talking about SEO blog content.
That’s a good long-term option, but you need something that delivers results NOW.
So, we took to LinkedIn.
We’d write a couple of short posts on there every week, and BOOM.
They’d go viral. Millions of views.
And it would generate thousands of FREE visitors to our website.
Hundreds of leads, including high-quality clients.
And this happened all the time.
Consistently, with every post.
All for free.
Once we found what worked, we doubled down.
And as time went on, we built our audience…
We grew our network by reaching out to potential customers on LinkedIn-- just by inviting them to connect and join our community.
And wouldn’t you know, they would see our viral content and jump at the thought of working with us.
We were surprised at the popularity we got so easily.
So surprised, actually, that we couldn’t help but share our knowledge.
Seeing all those other agency owners losing their shirts over unqualified leads from Facebook and Google Ads was unbelievable.
After what we’d uncovered?
I mean, we were doubling our revenue every month through LinkedIn alone.
Sure, we got word-of-mouth referrals, but it wasn’t our only source of new business.
We had an actual formula for growth:
Input content → Output new deal-flow.
So, in an unsurprising turn of events, people started asking us to do it for them.
The rest is history.