If you’re involved in SaaS I’m sure you’re familiar with the likings of Capterra, GetApp, G2Crowd and their gazillion cousins. When I started at Salesflare, I was obsessed with these websites. Not because they would get us tons of leads. They just don’t if you’re not willing to open up your wallet big time for a good listing. No, I used to browse them for hours because of the gazillion reviews people left our competitors. It was a great way to get to know our target audience and their needs. It helped me figure out what kind of value we needed to create to win them over. Today, I know who our target customers are and I know what kind of value they’re looking for. The game has shifted from getting to know them to put the moves on them. Which brings us to the next phase: how do you target all those target customers at scale? This guide will walk you through the steps needed to get target customers like these in front of your value using cold emails, Facebook Ads and LinkedIn automation. We’ll be taking Capterra as an example but you can make this work for any webpage that provides you with at least the following three elements:
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