It Starts With Perception

• The big aha moment

1. Nick Unsworth’s speech about his success
2. Create a perception.
3. Capitalize on perception.

• Facilitate the movement to become a leader

1. Communication.
2. Shared vision.
3. Source of revenue.

Let’s Meetup

• Started San Diego Digital Marketing Experts Meetup.
• Took over a 600-person Meetup.
• Held events on a weekly basis.
• Met over 100 people in my niche in just a month.
• Gave speeches to improve my credibility.

What Did I Do?

Spent a month guest posting. Rejected by over a hundred publications, but still, thirteen said “Yes.”

Now I can do stuff like this...

Improving Your Writing

Books

Write. Publish. Repeat.

Writing Tools

On Writing

The Elements of Style

(Free) Chrome extension

Grammarly

Tips by Pat Flynn on Writing Content & Books

youtube.com/watch?v=nWoYHAwzcpY

(Free) Compressing Images

compressor.io/

(Free) Transferring different file formats

zamzar.com/

How to Guest Post

Make sure your posts are INCREDIBLE. I can’t stress this enough. Use your knowledge of copy and transfer it into article writing.

Below is a fantastic guide to guest posting by Neil Patel co-founder of Crazy Egg and Hello Bar. After following this guide, I quickly landed articles on top publications.

quicksprout.com/2014/05/05/how-to-find-the-best-places-to-guest-blog/

When Sending an Email to a Publication

Template for reaching out to publications:

bit.ly/1gVmAXC

1. Leverage past work
2. Great articles work as leverage for better publications
3. Start with three on your personal blog

I Can Also Do Stuff Like This

Note: If you don’t have logos of companies you worked with, then help some companies out for free. It’s that simple.

How To Create A Great Logo Strip

1. Find logos via Google image search
2. Copy and paste them into a Google Slide
3. Arrange them in an appealing strip
4. Use a free screenshot Chrome extension like Lightshot or Nimbus Screenshot to capture the strip, then save it as a PNG.

Created an eBook

Benefits:

1. Expert perception
2. Easy to make
3. Easy to access

Make sure the content is relevant to the material you’re selling. Make sure to check it over several times for grammar mistakes. If you need a proofreader, then I suggest Fiverr.

I worked hard to make my eBook filled with great content and lengthy. After linking the book up online, I started being referred to as an author of a digital marketing book. My book is not even on Amazon…

The How-To for eBooks

• Use statistics
• It can be anywhere from 5 - 100 pages
• Use great stock photos or personal photos
• Put links in your eBook to different upsells
• Make sure it’s niche specific and solves a problem

Use a Google Drive, Dropbox, or Amazon S3 link for people to access it.

Start an Organization

• Started San Diego Digital Marketing Experts and took over a Meetup with 600+ members. Did everything in my power to grow the organization and create an incredible community. Fortunately, years of experience gave me the know-how.
• With my tactics, you can do the same.
• When I network, I introduce myself as the President of San Diego Digital Marketing Experts and the creator of one of the first Facebook digital courses. Makes a HUGE difference.
• Changed the title on my business card, LinkedIn, and Facebook.
• Now people wait in line to talk to me.

Uploaded Pictures of Success

Had pictures taken of me speaking at events and with influencers. When the opportunity was there, I made sure to take pictures.

Pictures like these are easy to take if you go to networking events and regularly reach out to influencers in your community.

Have a Great Profile and Cover Photos Taken

I’m not photogenic, but a $50 photographer and 3 hours can make me look extremely good. You can try with your phone, but a professional (photo 2) is definitely worth it.

Pick a specific niche and become an expert

• You’re an expert if you know more than someone else in a particular niche.
• I chose 22Social software and became an expert in it. Took me two months of implementing the software using different methods.
• I confidently know more than people in one aspect of digital marketing. Through that, I gain respect, credibility, and followers.