Great articles work as leverage for better publications
Start with three on your personal blog
I Can Also Do Stuff Like This
Note: If you don’t have logos of companies you worked with, then help some companies out for free. It’s that simple.
How To Create A Great Logo Strip
Find logos via Google image search
Copy and paste them into a Google Slide
Arrange them in an appealing strip
Use a free screenshot Chrome extension like Lightshot or Nimbus Screenshot to capture the strip, then save it as a PNG.
Created an eBook
Easy to make
Easy to access
Make sure the content is relevant to the material you’re selling. Make sure to check it over several times for grammar mistakes. If you need a proofreader, then I suggest Fiverr.
I worked hard to make my eBook filled with great content and lengthy. After linking the book up online, I started being referred to as an author of a digital marketing book. My book is not even on Amazon…
The How-To for eBooks
It can be anywhere from 5 - 100 pages
Use great stock photos or personal photos
Put links in your eBook to different upsells
Make sure it’s niche specific and solves a problem
Use a Google Drive, Dropbox, or Amazon S3 link for people to access it.
Start an Organization
Started San Diego Digital Marketing Experts and took over a Meetup with 600+ members. Did everything in my power to grow the organization and create an incredible community. Fortunately, years of experience gave me the know-how.
With my tactics, you can do the same.
When I network, I introduce myself as the President of San Diego Digital Marketing Experts and the creator of one of the first Facebook digital courses. Makes a HUGE difference.
Changed the title on my business card, LinkedIn, and Facebook.
Now people wait in line to talk to me.
Uploaded Pictures of Success
Had pictures taken of me speaking at events and with influencers. When the opportunity was there, I made sure to take pictures.
Pictures like these are easy to take if you go to networking events and regularly reach out to influencers in your community.
Have a Great Profile and Cover Photos Taken
I’m not photogenic, but a $50 photographer and 3 hours can make me look extremely good. You can try with your phone, but a professional (photo 2) is definitely worth it.
Pick a specific niche and become an expert
You’re an expert if you know more than someone else in a particular niche.
I chose 22Social software and became an expert in it. Took me two months of implementing the software using different methods.
I confidently know more than people in one aspect of digital marketing. Through that, I gain respect, credibility, and followers.
About the Author
The name’s Houston Golden. I’m the Founder & CEO of BAMF ― a company I’ve grown from $0 (yes, really) to well over $4M in revenue over a span of 3 years. How did I do it? Well, it’s quite simple, really. I’ve helped hundreds of business owners and executives get major traction (because when they win, we win). I tell you how on this blog. Growth hacking is a state of mind. Follow along as I explore and expose the unknown growth strategies and tactics that will change the way you think about marketing.