How to Send One Million Twitter Mentions

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How to Send One Million Twitter Mentions

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Written by Houston Golden
March 20, 2017
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Sending One Million Twitter Mentions is not as difficult as you think.

Before beginning, let me tell you what are we going to discuss.

  • Creating Fake Accounts.
  • Find & Engage.
  • Mass Planner Export.
  • Importing Profiles Into Mass Planner.
  • Setting up Auto Mention Campaigns.
  • Rotating Content.
  • Start Your Campaigns.
  • How to Set Up Profile Automation.
  • Adding Profiles & Settings at Scale.
  • Adding Proxies.
  • What’s Next?.

Lets us begin.

Tired of traction channels that require your time?

When looking for new customers, there’s no reason to search for them when you can go to existing sources and scale your outreach campaigns.

Imagine if you could start conversations with your potential customers on Twitter without lifting a finger. You could sit back and relax while receiving more leads, conversions, and generate brand awareness. Does it get any better?

For legal purposes, I do not condone any of the tactics listed here.

Just kidding lol!

Creating Fake Accounts

Because Twitter requires email and phone verification, I use Google Voice for extra phone numbers and Rackspace for extra email accounts. Both are relatively easy to set up and have their own tutorials.

To send one million auto mentions in several months, you’ll need around 250 fake accounts. They’re relatively easy to create. I use my picture and a shorter version of my name for each one. When people search”Houston G” it pulls up thousands of results. In turn, no one can tell through searching profiles that there are many similar ones. They can only tell if you use a unique name.

If you have over fifty profiles, I suggest changing up your name a bit. I might use a name like “Adam W.” or “Jake L.” 

twitter mentions, How to Send One Million Twitter Mentions

To gain social validation, I pay $5 on Fiverr to get two thousand plus followers. I’ll do this over and again until all the profiles have social validation. To increase your click-through rate, I suggest making your bio relevant to the people you’re marketing towards. Most of my profiles have an identical bio because I concentrate on one niche at a time.

Note: Do not use real pictures of other people. It’s a crime to impersonate someone else.

Find & Engage

There are four targeting options when choosing who to mention. You can target people based off an Audiense search result, Mass Planner export, Twitter List, and another profile’s followers.

1. Audiense Search Result

Use the social discovery and interaction tool, Audiense (you can get a free trial here). To start the search process, click Target then Discover new Twitter Users:

twitter mentions, How to Send One Million Twitter Mentions

Using Audiense’s discovery tool, you want to plug-in the relevant location and bio keyword(s) of your target prospect. Next, you want to ensure they are active on Twitter. To do this, set the Time Since Last Tweet to 1 month. And to weed out spammers, set the Tweets per Day to 25 or less.

Finally, select Person and the language English (far right of the screenshot).

These settings will ensure you find active and relevant people  in your niche:

twitter mentions, How to Send One Million Twitter Mentions

IMPORTANT: You want to separate all your exports by location (200%+ click-through rate)

This will help you create more personalized mentions by including locality. To export the list just click on “All Criteria” and then “Export XLSX.”

twitter mentions, How to Send One Million Twitter Mentions

Once you export your first list, download Mass Planner. The software is compatible with PC, but you need a VPS for Mac. In the software, connect your Twitter account.

I’ll show you how to upload your resulting list in one of the later sections.

Mass Planner Export

I don’t recommend this way because I see, at least, a 200% increase in the click-through rate when I use the person’s locality in an auto mention. Mass Planner export doesn’t provide locality, but it’s a fast way to target customers and followers of a company.

In Mass Planner, you can export followers of a specific username or members of a Twitter list under the Contact section. Simply input the URL of the Twitter list or Twitter profile, set the “Scroll for search page” to 9,000 plus, then click Extract Members.

twitter mentions, How to Send One Million Twitter Mentions

Next, go to Use Members and click “Export Selected” to receive an Excel doc of all the usernames.

twitter mentions, How to Send One Million Twitter Mentions

In the Excel file, delete all the columns except the one with the Twitter URL. From here, click “Text to Columns” under Excel’s Data tab. You want to separate the column by the slashes “/” to clean the data. We go through this process to ensure the data can be uploaded into Audiense.

twitter mentions, How to Send One Million Twitter Mentions

You’ll now have an entire column of just usernames. Delete all the others columns.

twitter mentions, How to Send One Million Twitter Mentions

Once you delete the other columns, add an “@” symbol to the front of every username. You can do this using the Concatenate formula as seen below:

twitter mentions, How to Send One Million Twitter Mentions

Now, copy the usernames with the @ signs and paste them into a new Excel file using “paste values.”

twitter mentions, How to Send One Million Twitter Mentions twitter mentions, How to Send One Million Twitter Mentions

From here, save your new list of usernames as a CSV file.

Here comes the magic:

In Audience, click on Target in the menu bar, then Text file.

twitter mentions, How to Send One Million Twitter Mentions

Now, click on Upload a file and select your CSV file.

BAMF How to Send One Million Twitter Mentions Article Image

You’ll now see a comprehensive overview of the users.

twitter mentions, How to Send One Million Twitter Mentions

Click All members in the top left-hand corner.

Now, I can see all the exported members in Audiense’s discovery tool. Here, I can reduce the audience to a specific group of people based on many different demographics. In this example, I include the word “founder” in the bio. As a result, I see I only have 194 followers who have the word “founder” in their bio. Now, I can click All Criteria Export XLSX to get a file of these Twitter users.

Use Audiense to Analyze a Public Twitter List or 3rd Party Twitter Account

In Audience, click on Target in the menu bar, then Other Twitter lists or Twitter account. From here, you’ll have the option to examine different sources.

BAMF How to Send One Million Twitter Mentions Article Image

BAMF How to Send One Million Twitter Mentions Article Image

Once Audiense is done analyzing, you’ll see a comprehensive overview of the users.

Click All members in the top left-hand corner.

Now, I can see all the exported members in Audiense’s discovery tool. Here, I can reduce the audience to a specific group of people based on many different demographics, including how active they are on Twitter. Now, I can click All Criteria Export XLSX to get a file of these Twitter users.

Importing Profiles into Mass Planner

You want to upload the Audiense XLSX file into a Google Sheet.

Create two new columns titled Link and Twitter. For Twitter, plug-in the regular Twitter URL. Under Link, you want to combine the username and Twitter URL. Use the formula “=concat” to combine the columns. To easily fill out the entire column, double click on the bottom left-hand corner of the cell.

BAMF How to Send One Million Twitter Mentions Article Image

Next, you want to copy three of the columns into a new spreadsheet (name, Link, username). They must have these column titles. The last column is called source. You can put anything here. It’s important to fill this column all the way out with text; otherwise, you can’t upload the data into Mass Planner. Finally, export the new spreadsheet into a CSV file.

BAMF How to Send One Million Twitter Mentions Article Image

Now, download the CSV file.

Go to you Twitter profile in Mass Planner, then click Mention.

Here, click on Import Members. You want to select the new CSV file you downloaded.

Fill in a message in Send Mentions To Campaigns. This message will go out to possibly thousands of people.

I try to make the mentions hyper-relevant by including two emotional trigger points - city and job industry.

Ensure to use spin syntax to change the message, so it’s not identical for everyone.

Click Remove selected members from the list after clicking SEND. This will prevent Twitter users from receiving two of the same mentions.

twitter mentions, How to Send One Million Twitter Mentions

Here’s an example of a Message Text I use with Syntax when sending mentions to over thirty thousand people.

Notice how I interchange among twenty URLs:

hey {want to join|are you in|have you seen|what do you think about|did you know about} this {secret|active|exclusive} {Facebook Group|FB Group|Facebook community|FB community} with over {1000+|one thousand} {founders|marketers} in {SF|San Francisco} and {epic content|growth hacks|great tips|startup tips}? {https://growth.chat/facebookgroup | https://growth.chat/fbgroup | https://growth.chat/facebook | https://growth.chat/group |https://growth.chat/foundergroup | https://growth.chat/marketers | https://growth.chat/fb | https://growth.chat/community | https://growth.chat/marketing | https://growth.chat/founder  |  https://growth.chat/founderz | https://growth.chat/foundr | https://growth.chat/thefbgroup | https://growth.chat/fbcommunity | https://growth.chat/convo | https://growth.chat/room | https://growth.chat/circle | https://growth.chat/class | https://growth.chat/twitter | https://growth.chat/tw}

Example output: “@jondoe Hey want to join this secret FB Group with over 1000+ founders in SF and epic growth hacks? https://growth.chat/thefbgroup”

I use Rebrandly to buy a couple of branded domains, then create different URL strings with the same destination. Branded links look less spammy than Bitly links resulting in a higher click-through rate. In the example Message Text  above, all the URLs redirect to my Facebook Group. I suggest having 20-30 URLs for every thirty thousand auto mentions scheduled.

twitter mentions, How to Send One Million Twitter Mentions

Next, select a Campaign.

To create a campaign, you first need to create a destination list. So, click Add Destination List. In short, you’re choosing where you want the mentions to be published. You want a new destination for every Twitter account.

twitter mentions, How to Send One Million Twitter Mentions

After you click Add Destination List, you’ll see the different walls you can publish on parallel to the number of social profiles you’ve connected. In this case, you want to connect to the Twitter account where you have the desired settings. Check the appropriate profile and wall to publish on.

twitter mentions, How to Send One Million Twitter Mentions

Here’s what your destination lists will look like when scheduling 30,000 auto mentions:

twitter mentions, How to Send One Million Twitter Mentions

Now you want to click Add Campaign. Once you add a campaign, it will then show up when you select a campaign to use for mentions. Ensure you label this campaign by Twitter profile and whether it’s “Content” or “Mention.”

twitter mentions, How to Send One Million Twitter Mentions

Setting up Auto Mention Campaigns

After you setup your destination lists, click Send to Campaign. Select the Mention campaign specific to the Twitter profile. Once you click Send to Campaign, your mentions will be uploaded under Post Lists of that campaign.

DON’T select “Re-Add published posts to the end of the Post List.”

twitter mentions, How to Send One Million Twitter Mentions

Under Where to Publish, select the corresponding destination (the Twitter profile’s timeline you want the content to publish on).

twitter mentions, How to Send One Million Twitter Mentions

To schedule your content, click on When to Publish. I start with six mentions/day during times when people are more likely awake, then scale it to 25/mentions day over the span of several weeks. Make sure to check “Publish a Post List Item on all selected destinations.” If not, then the post won’t have a place to get published 🙂

Rotating Content

What is a “Content” campaign? To make your fake profiles look active (not fake lol), I rotate 100 pieces of content on the profile.

To find this content, I use BuzzSumo. In the article, I click the Tweet button, then copy and paste the description into the text field here. Next, I download an image from the article and upload it to Imgur. I then place it under the “Image Link 1” column field.

I use the same content for up to thirty profiles. First I create a new campaign and properly name it. Then, as seen in the screenshot below, I click on the button at the bottom, “Import Posts From CSV.” I then upload the CSV file with all 100 posts.

twitter mentions, How to Send One Million Twitter Mentions

All your content will now appear under Posts List. Make sure to click “Re-Add published posts to the end of the Post List.”

twitter mentions, How to Send One Million Twitter Mentions

Under Where to Publish, select the corresponding destination (the Twitter profile’s timeline you want the content to publish on).

twitter mentions, How to Send One Million Twitter Mentions

How often should post organic content every day? Five or six times a day. And again, make sure to select “Publish a Post List Item on all selected destinations;” otherwise, nothing will get published.

twitter mentions, How to Send One Million Twitter Mentions

Start Your Campaigns

Once your “rotating content” and “mention” campaign are ready, then go to Overview section of your campaign and click “Start Publishing” to begin automated Twitter posting.

HOWEVER, you want to wait until all your accounts have social validation (Fiverr followers) and automation running.

twitter mentions, How to Send One Million Twitter Mentions

How to Set Up Profile Automation

Copy these Follow Settings.

twitter mentions, How to Send One Million Twitter Mentions

Now, click on Follow Sources. Here you want to plug-in one or two common keywords. Keep in mind, the people who you follow don’t have to be relevant to your niche. To effectively send one million mentions, you just need your account to look active. This means having a follower ratio of 2:1.

To not look spammy, make sure each account is following different keywords. I’ll have one account follow people with the keyword “entrepreneur” and another follow people with the keyword “marketing.”

twitter mentions, How to Send One Million Twitter Mentions

To further make your account look active, you want to be retweeting content. I retweet five pieces of content every day. Feel free to copy the settings I have below 🙂

twitter mentions, How to Send One Million Twitter Mentions

Under Retweet Sources, I select popular news outlets in tech. I chose to retweet popular news outlets because the content is “safe.” You don’t know what you’ll end up retweeting if you rely on non-media outlet content. Because these media outlets Tweet so much content, you only need nine sources for every thirty Twitter accounts.

twitter mentions, How to Send One Million Twitter Mentions

Next, you want to automate favoriting. Feel free to copy the settings below.

twitter mentions, How to Send One Million Twitter Mentions

Click Sources to choose what you’ll be favoriting. If you have fifteen automated accounts, I suggest inputting forty sources here, including your other fake accounts. Because your fake accounts will be interacting with each other, the account will look more active since they’ll have engagement (favorites) on their content. In turn, it will increase your click-through rate.

twitter mentions, How to Send One Million Twitter Mentions

Adding Profiles & Settings at Scale

DO NOT INPUT SETTINGS MANUALLY FOR EVERY PROFILE.

You can copy your Twitter settings for one profiles to as many as you want. At the bottom of the screenshot below, click on “Copy Settings.” It will then ask you which accounts you want to copy the setting over to.

twitter mentions, How to Send One Million Twitter Mentions

You also want to do this with Campaigns. With Campaigns you can duplicate them. This is perfect for not having to upload a CSV file of content for many campaigns.

Just click on “Clone” and it will duplicate the campaign for you.

Adding Proxies

If you’re running more than three Twitter accounts, then use proxies, so Twitter doesn’t catch you. I get my proxies here at https://vip.squidproxies.com.

Here’s an example of a proxy set-up in Mass Planner. When doing big campaigns, I use one proxy for every two Twitter accounts.

twitter mentions, How to Send One Million Twitter Mentions

What’s Next?

If each one of your Twitter accounts sends out 25 mentions/day and you run 15 accounts, then you’re sending out…

375 mentions/day

2,625 mentions/week

136,875 mentions/year

You can easily 10X this with enough proxies, URL strings, and rotating content. The power is in your hands  🙂

About the Author

The name’s Houston Golden. I’m the Founder & CEO of BAMF ― a company I’ve grown from $0 (yes, really) to well over $4M in revenue over a span of 3 years.
How did I do it? Well, it’s quite simple, really. I’ve helped hundreds of business owners and executives get major traction (because when they win, we win). I tell you how on this blog.
Growth hacking is a state of mind. Follow along as I explore and expose the unknown growth strategies and tactics that will change the way you think about marketing.

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