Is it possible to get 13,000 messenger subscribers in just three months? Yes, it is! It took me a year to get 1,000 subscribers.It took me a year to get 1,000 subscribers. And It took me another three months to get 14,000. For the second, I applied a framework to leverage content that gets subscribers. Over the same three months, we used it to drive over a thousand website leads. This is not any framework – it’s a repeatable framework. It means that you can use it to get the same results. Here’s how you can set it up:
When producing content, you need an audience. It starts with optimizing your profile for a high add-back rate. You can find instructions on how to do so in our book, LinkedIn Influencer. Next, you want to skip over the pain of manually connecting to people who’d be interested in your content. Tools like Linked Helper and a custom Facebook auto adder will automate this for you. For Linked Helper, you can connect to a couple of hundred people a day on LinkedIn if you have a Sales Navigator account.
For the third, you need a Crunchbase account. I prefer this method because it provides the highest quality Facebook URLs of influencers, and there’s a lot less data to sort through. Once you have your LinkedIn and Facebook automation set up – you’re adding hundreds of relevant people to your audience every day. It’s time to nurture them with content.
Let’s pretend you have zero subscribers. All you have are new connections. To build rapport with these new connections to turn them into subscribers, you need to write statuses that pull their attention. To help, I wrote an entire guide on how to stylize your statuses for engagement. This guide helped me get over 100 million views on my content. Here’s an example status:
Once you have a Facebook Group, it’s important you establish yourself as an authority. This happens by producing ridiculously helpful and original industry content. This comes mostly in form of step-by-step tutorials. Ideally, you should produce 1 – 2 of these pieces every week.
I repurpose each one of these tutorials for my company blog and LinkedIn Pulse:
With enough guides, you can create a drive folder like this one below. This is a powerful way to establish your credibility.
You finished the hard part. It’s time to leverage this engaged audience into your initial subscriber base. This will take a few posts – that’s it. Here’s an example LinkedIn post that leads to an option to get notified of my book release. You can copy it – then do the same.
I send out my Messenger blast every week. I haven’t skipped one yet. Because consistency makes you memorable. It’s the one skill most people lack with content creation.
Congrats. When you post on social media, you get engagement. And when you send out a Messenger blast, people respond. It’s time to leverage this base into more subscribers at scale.
Viral platforms. In this example, we use Product Hunt. However, it could also be sites like Reddit. As long as the site promotes content with momentum, then you have an opportunity to shine. Not just any promotion, but if your content does well then thousands – or even hundreds of thousands – will see it. First, study the platform.
For our industry (marketing and entrepreneurship), they want books about growth hacking. I went ahead and pieced together a 300+ page book about growth hacking. Submitted it to Product Hunt. Followed the Product Hunt launch formula. Then received over 8,000 new subscribers.
To keep an audience excited, you need to realize one thing: You’re competing for attention. Not only against people who sell the same product. But the reason they should read your LinkedIn status over visiting their Facebook News Feed. If you want to create an audience, you’ll need to produce valuable content often. I’d set these numbers as your monthly metrics:
This sounds like a lot of content.
This doesn’t have to be all you. You can have a team help you make it a reality. And broken down, you’re creating only a status and part of a long-form tutorial once a day. That’s the easy part. The hard part is testing different aspects of your industry. If you like fitness, then test a different diet every month. If you like designing, then test out different software and design workflows. Our designer, Meg, does this. She has over 15,000 views on her YouTube videos. By testing, you create the content worth writing about.
This is the most common question I get asked, “How do you produce so much content?” By creating tutorials, it frees up creative space to think of new content. An excellent read on how this works is The Organized Mind by James McGill, Professor of Psychology and Music at McGill University. The pressure to perform will have you testing every part of your industry. For my industry, I’ve tested every social media platform to discover content worth writing about. As a result, I’ve found untapped channels for high growth, including LinkedIn statuses. That channel alone helped me accumulate 100 million views on my writing in less than six months. You never know which test will give you the home run. So keep up your high-tempo testing. And never take your foot off the content creation pedal. If you do both, you’ll build an audience faster than you’ve ever imagined. Are you ready?