How to Reduce Friction in Your Sales Funnel Using Popup Overlays

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How to Reduce Friction in Your Sales Funnel Using Popup Overlays

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Written by Houston Golden
April 25, 2018
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40% of people abandon a website that takes more than 3 seconds to load.
A 1-second delay in page response can result in a 7% reduction in conversions.
That means if an e-commerce site is making $100,000 per day, a 1-second page delay could potentially cost them $2.5 million in lost sales every year.
How do they screw this up?
They take people to new pages to finish the conversion process rather than keeping them on the same page.
Imagine the sales they're missing out on.
If only they knew!
To help you not make the same mistake, here are three companies that strategically keep people on the same page to ensure they convert:

1. Mixpanel

Mixpanel is a software that provides advanced mobile and web analytics. With insane growth year over year and over a billion-dollar valuation, this company is doing something right. It starts with their funnel.
When I put in my email, then click Get Started, I don't get taken to a new page.
, How to Reduce Friction in Your Sales Funnel Using Popup Overlays
Instead, I get a popup that looks exactly like a new page.
It loads instantaneously.
You care barely tell it's even a popup because the "X" is so small and the popup covers the entire page.
, How to Reduce Friction in Your Sales Funnel Using Popup Overlays
The cool part is when you fill out your information, it reloads another popup to ask for more.
This way Mixpanel's funnel retrieve lots of your information without you ever experiencing load time.
With a little CSS that you can grab from Github, you can create an overlay just like this one in minutes.

2. Grammarly

Grammarly is a free writing app to make their messages, documents, and posts clear, mistake-free, and effective. When you're looking to upgrade your Grammarly subscription, you have to click one of the packages.
, How to Reduce Friction in Your Sales Funnel Using Popup Overlays
When you hit "Select," rather than Grammarly taking you to a new page, the interface flips like a popup and provides you a place to fill out your payment details.
, How to Reduce Friction in Your Sales Funnel Using Popup Overlays
Again, no new page loading.
It's a brilliant way to keep their prospects on the same page without them dropping off.

3. Squibler

This is the software company I helped create.
The software helps you write books faster (still in beta).
, How to Reduce Friction in Your Sales Funnel Using Popup Overlays
When you click on the "start my free trial," it opens up a popup similarly to Mixpanel. Notice how you can't even tell you're looking at a popup.
, How to Reduce Friction in Your Sales Funnel Using Popup Overlays

Implement Today

To ensure you can still track conversions properly, use Google Tag Manager. Your visitors won't be going to a new page every time which makes it a little harder to track, but 100 percent doable. To get the overlay code that we use on Squibler.io, just go here.
If you're still using the old model of taking visitors to new pages in every step of your funnel, it's time to switch your marketing strategy today.]]>

About the Author

The name’s Houston Golden. I’m the Founder & CEO of BAMF ― a company I’ve grown from $0 (yes, really) to well over $4M in revenue over a span of 3 years.
How did I do it? Well, it’s quite simple, really. I’ve helped hundreds of business owners and executives get major traction (because when they win, we win). I tell you how on this blog.
Growth hacking is a state of mind. Follow along as I explore and expose the unknown growth strategies and tactics that will change the way you think about marketing.

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2 comments on “How to Reduce Friction in Your Sales Funnel Using Popup Overlays”

  1. How can you use overlays for remarketing? And optimisation? When at least in Facebook you're required to plug in a page URL. Do you instead set it up as a Facebook pixel event code and remarket and optimise from there?

  2. How can you use overlays for remarketing? And optimisation? When at least in Facebook you're required to plug in a page URL. Do you instead set it up as a Facebook pixel event code and remarket and optimise from there?

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