How to not waste money on Facebook Ads (startup edition):
Then design your Facebook pixel to fire after thirty or forty seconds.
Note: the new pixel will let you do this, but if you want a custom # of seconds, then do it this way.
Copy your Facebook pixel code, but only the part that is between <script> and </script> tags.
Place your Facebook pixel code into this updated code:
<!-- Start of the new delayed Facebook pixel code -->
Place your Facebook pixel code here instead of this bold text
<!-- End of the new delayed Facebook pixel code -->
Place this new delayed code on your website.
"You can also achieve this through integrating Google Tag Manager. I'd recommend creating a custom event (or any relevant standard event...), firing that event with a delayed timer, and then creating a custom audience based on that standard/custom event." - Thomas Mead
-This only works if you're active with publishing highly viewed LinkedIn content.
Interview a relevant industry influencer off the promise you can get 6,000+ views on the video. Upload the video of the talk to Facebook, then pay $30 - $40 in advertising to get 6,000+ views by targeting their fan page and maybe a couple of more interests to ensure the audience loves this influencer.
Now, take an image from your video, then use it as an ad with a strong CTA for a relevant lead magnet. For the audience, retarget people who viewed the video and loyal fans of the influencer.
Use Growthers.io to get member data from a Facebook Group (i.e. name, company name). Then use Toofr or Hunter to find their work emails. Next, use LeadIQ or another similar tool to get their Gmails.]]>