Do you use outbound email to get in touch with prospects? Are you into extracting emails?
If yes, then you know the pain of trying to find their emails and other personal details. Extracting emails is a task right? If you’re doing this process manually, it may take hours to find only ten email addresses. You need a better way to scale your business lead prospecting. Welcome, Hunter, Clearbit, and Toofr. These three tools will help you find deliverable email addresses at scale. Because each of these tools has their unique advantage, I use all of them when prospecting.
Hunter is an excellent tool for finding email addresses from LinkedIn in a short period. I’ve used this tool to collect over 30,000 email addresses of prospects and scale my outbound outreach to three hundred emails/day. You can do this too! Start by creating a new list, naming it, then downloading the Hunter Chrome extension.
After you download the Chrome extension, log-in to LinkedIn and begin people searching. I suggest purchasing LinkedIn Sales Navigator or Recruiter to ensure you can pull many email addresses without LinkedIn banning you. To pull email address using Hunter, put a check next to the name of the person or above in the Hunter box on the top right. The top-right box will select everyone from that page as seen below:
Once you’ve selected the people who you want email addresses from, then click “Find email addresses & save leads.” This will extract all the emails from your selected prospects and put them into your Hunter lead list.
The emails Hunter provides you do not have the best deliverability rate. I suggest validating these emails using Hunter’s bulk validation feature. This way you can upload hundreds of emails and validate them within minutes. Even after validating these emails, expect between 5% – 10% to bounce. And if you’re on a tight budget, know that Hunter allows up to 150 email extraction or validations for free/month.
Hunter syncs with Google Sheets, so if you have a list of people’s names along with either their company name or domain, then you can find their emails in bulk as seen below:
How does Clearbit compare to Hunter?
Clearbit has the highest deliverability rate when extracting emails among the three tools listed. But a higher deliverability rate comes with a higher price. Clearbit prospecting feature costs more than five times as much as Hunter. However, if you have a small or specific target audience, then the price may be well worth it. The tool also comes with a similar Google Sheet add-on to Hunter where it can process thousands of data points to turn them into emails.
One of the other main differentials of Clearbit is it’s Clearbit Connect Gmail extension. This extension enables you to search for employees within a company. In the example below, I’m about to send a message, but I don’t have the person’s email, so I click the Clearbit logo next to formatting options on my email. Then, I see a search pop-up where I can type in any company name. In this example, I use “Zynga.”
After I type in “Zynga,” I see an interface to refine my search by name or job position. I type in “marketing” to retrieve everyone who works in marketing for Zynga.
Since I only want to email one person, I select Alex Zhao.
In less than a second, I have his email and social profiles. The best part is Clearbit Connect allows me to do this 40 times every month for free. Moreover, the tool similar to Full Contact’s Gmail extension reveals social profile information of the contact who are already in your database. Not only does it give you better fresh prospecting by providing new emails, but it enriches your Gmail contacts for free.
What if you’re looking to balance cost and value?
Toofr is an excellent tool for finding and validating emails in bulk. However, there’s a catch: they give you better emails the more you pay per/month. In fact, they check twice as many email patterns at their highest price point. So, if you’re processing 40,000 – 50,000 profiles/month which warrants their higher tier pricing, then Toofr is the perfect tool to extract emails.
Most of the time, you’ll use Hunter and Clearbit unless you’re processing huge data sheets.
Are you ready to take your outbound prospecting skills to the next level? Within an hour, you can have thousands of highly-targeted leads to reach out to with value propositions. Or, if you’re a founder of a bootstrapped startup, take advantage of the limited free email searches these tools provide you. Either way, email extraction and validation at scale are low-hanging fruits on your growth tactic list. Take advantage of it early whether to test messaging or even schedule product demos.
