Marketing is a field that requires constant creativity with a genuine approach and attractive offers. Videos have now become an integral and an important part of marketing. The moment you visit your social media page, there are tonnes of videos waiting to be played. So how would your marketing video stand-apart from all these videos? Animoto could answer this question.
The biggest advantage of Animoto is that it is quite simple to use. Anyone can create amazing videos using Animoto. So how easy is Animoto? Let us have a look.
For now, Animoto offers a 14-day free trial. Anyone can opt for it, by signing up. Animoto offers free accounts for teachers and their students. I would recommend purchasing a personal account. You may then switch-over as per your requirements.
After logging in, you will come across numerous video styles. Consider these styles as different templates. Select a style as per your requirement. Once you select the style, there will be loads of other options available. You can simply browse it. If you hover your mouse over each option, there will be a preview. Trust me, there are loads of options and you might get confused!
Upload your logo in this step. Remember, this logo will be reflected in the video. You get the freedom to set your logo at the beginning or end of the logo. The logo can also be given animation effects like zoom, focus, etc.
It is now time to add content to the video. You will be asked to add pictures and videos. It can be uploaded from numerous resources like your computer, Facebook, Instagram, etc. Additionally, Animoto offers a varied range of stock photos and video clips.
Once you upload the photos and videos, you can add text. For example, a video tutorial needs instructions. Then, those instructions should be mentioned in the "add text". You can add titles, subtitles, etc.
Audio elements make a huge difference to videos. For example, a fund-raising video needs compassionate music. Some video styles come up with pre-loaded audio. So simply add music as per your requirement. You can also change the music anytime. Animoto also offers its collection.
Once you are done with the audio part, it is now time to preview the video. Yes, it is ready! Before publishing the video, previewing is quite important. So watch the complete video and make changes wherever necessary.
Once previewed, just click on "Produce". The moment you click it, you will be prompted to input video title, description, video quality, etc. Fill it up as per your requirement.
The video is now ready to rock and roll! So start sharing it on social media, blogs, forums, etc.
Videos have a huge impact on social media. Make short videos, keep it simple and add interesting verified information. As per the statistics, 87% of online marketers use video content and one-third of the online activity is spent watching videos. So don't wait, create your own appealing videos and start sharing now!
Growth Marketer |
Forbes Top 12 Innovative Founders |
CEO at BAMF