I copy all my Homework! Know why?

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Written by Houston Golden
March 20, 2017
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Excellent copywriting demonstrates the value

If you want to sell or encourage any type of action, you need to know how to write excellent copy.


  • Emails.
  • Blog posts.
  • Text on a business or personal website.
  • Text on a social media site.
  • Anywhere you have text.

Resource of Powerful Words

Study these words:


Sales page copy that converts must include: Product images, you images, and testimonials.


  • Every single page should have a testimonial on it.
  • Each one should be on a different pain point that your product/service solves.
  • Written testimonials should include faces.
  • The formula for written testimonials= Specific End Result or Benefit Customer Got + Specific Period of Time + Accompanied Feeling +  the Person's Name with Their Stats (results).
  • Should mix written with video testimonials.
Include an authoritative position for the person providing the testimonial.

Example: “Here’s Why This 8-Year Designer Switched From Photoshop To…”

Sending a testimonial in an email with a purchase link can be very powerful. If you send it to a select audience of people who didn’t purchase from an email you sent out with a promotion, then you can make a huge difference.

Reverse all risk:

People don’t want to look dumb.  When people buy products, they wonder what their friends, neighbors, co-workers, and family would think of them for doing so.

Implement this formula:

If you don’t love , call or email us and we’ll refund every penny immediately. 14 and 30-day money-back guarantees have a similar effect.

Video Testimonials

  1. Influencers work best
  2. If it’s a customer, then make sure they look like a customer
  3. They should be smiling

A few notes about the video:

  1. Include the results they received with specific stats
  2. Don't over-do it

Here’s your video script formula:


27 Best Copy Practices + Bonus

This is your golden guide:


A little extra:


Don’t Miss These Videos...

How To Write A Sales Letter: Push These 9 Emotional Triggers


8 "Stupid" Copywriting Tricks to Triple Your Conversions



8 "Stupid" Copywriting Tricks to Triple Your Conversions (Part 2)

Great Examples

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Houston Golden

Growth Marketer |
Forbes Top 12 Innovative Founders |

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