3 Ways to Growth Hack LinkedIn Engagement & Traffic
At BAMF Media, we do things differently.
We built our own in-house tools to extract those who engage with posts. If you're looking to do the same, know that it's relatively inexpensive to outsource via Upwork or Freelancer, especially if you're only asking for a script.
1. Target the Most Segmented Audiences
In the picture below, we extract everyone who comments on an influencer's post to get their most active audience. This will return their email and profile information including job title, company size, company name, industry, and LinkedIn URL.
We can also do it with people who liked the influencer's status or published article such as the one below.
We can scrape up to 10,000 Likers!
Now we can take the following lists and filter them by job title and any other criteria that relate to our target market. For example, this allows us to have a list of the most active founders following LinkedIn influencers.
From here, we auto-connect to them on LinkedIn with personalized messaging using our custom tool (only costs $200 to outsource a script). Now we're auto-connecting with most active individuals in our target market on LinkedIn.
In the example below, we did this for a recent giveaway to message everyone who commented on this post.
You don't always need custom scraping and auto-connecting tools. A tool readily available, Linked Helper, auto-connects to individuals on LinkedIn with personalized messaging using Sales Navigator search criteria.
Using the keyword and title function in Sales Navigator you can target almost anyone on LinkedIn that pertains to your demographic. However, using this tactic won't guarantee that they're active Commenters or Likers.
2. The Multiplication Effect
Have an employee or a co-founder?
Then you need to copy this formula for them. Your LinkedIn profile provides you a retargeting audience of up to 30,000 individuals and an opportunity to send a personalized message to all of them - entirely automated.
If you get an employee and a co-founder to join, then you've tripled those numbers.
For a quick refresher, you get your retargeting audience from exporting your connections on LinkedIn via Settings:
Then you upload them into Facebook as a custom audience.
Talk about scaling fast.
If you produce content regularly, you'll often see a 10/10 relevance score on the ads you run.
It works with messaging, too.
If you have a Sales Navigator account and three LinkedIn profiles to run automation on, then you can send 2,000 personalized messages/day.
3. Send Them Immediate Value
Want to send LinkedIn messages at scale? How about emailing everyone who commented on or liked a particular post?
Then you need a call-to-action that converts.
1. Showcase Your Knowledge with an E-Book
If the audience is specific enough, you can send them to an immediate opt-in for a relevant ebook. Make sure what you're giving them is jam-packed with value, and the landing page has been rigorously tested with CRO (conversion rate optimization).
Here's an example landing page using Messenger:
It's netted me over 5,000 subscribers.
2. Provide them Support with a Community
Send them to a Facebook Group. There's a low barrier to entry to joining, and you can collect a lot of their information when they try to access to better understand what they want. Facebook provides all groups a survey feature for new requests.
Using this tactic, you'll expand your thought leadership audience on Facebook fast. If you send up to 2,000 messages/day, you'll add thousands of new members every week. If you're using a comment or like extractor, then those people getting added will be a target influencer's most active audience.
Time to Rock 'n' Roll with Precise Targeting
Now that you know how to conquer LinkedIn with precise targeting, it's time to implement. You can use these tactics across your sales team - taking over your entire demographic in a month or two.
It's that powerful.
To make it easier, I'm giving away the LinkedIn Auto-Connector Tool in a couple of weeks. It's packaged as part of our Product Hunt launch for our ultimate playbook on LinkedIn growth hacking (it's free).
Are you ready?
If so, stay tuned and get notified by joining our Facebook Community here: https://facebook.com/groups/hackgrowth
Adding 1,500 People to LinkedIn Network in Ten Minutes
How I Added 1,500 People to My LinkedIn Network in Ten Minutes Do you use multiple email addresses? Have you bulked emailed people many times? Do you wish to grow your LinkedIn Network in Ten Minutes?If so, you might have thousands of people waiting to connect with you. I’ve used this tactic to send thousands of connection requests in ten minutes. Last night, I had over 100 more people add me back on LinkedIn!You won’t believe how easy this is. Click on your profile image, then on Privacy and Settings. In Settings, replace your primary email with another one of yours.Now log out, then log back in. Next, click My Network, then Add Contacts.You should see your new email. If you don’t, then log-out to log back in again or simply type in the new email. Once your new email connects, hit Continue.All your new contacts will be automatically selected. Click Add Connections.Next, you’ll be prompted to invite many of your friends by sending them several messages (you may be connected to a few of these people). This could be a little annoying to them (no complaints yet).There you go.You’ve just connected to possibly thousands of more people on LinkedIn. That easy. ]]>
Acquire High-Ticket Clients on LinkedIn
How to acquire high-value customers on LinkedIn by jumping in the communication chain? Let us learn!
This becomes tricky when you have hundreds of contacts and you already have the “Follow” function turned on, so make sure to create an excel table with your targets and check them regularly or automate the whole checking thing with a script.
Spy on the type of content your potential clients are sharing. It is easy to spot patterns. If the subject is into tech trends, take a note of the ones they commented on or generally take note of the content they interacted with by sharing a point of view or potentially engaging in a longer conversation. This can be easily spotted on their Pulse feed.
Prepare your “interesting news” link to share with your potential customer. By now you already know the type of news or links they simply can’t resist clicking on.
Wrap the “interesting news” link into a https://snip.ly/ link with your message and call to action.
Make sure the sniply call to action is relevant to your potential customer and related to the article you shared with them so it looks as though you are helping out and surprisingly giving a link with a hidden bonus they didn’t even expect.
If you are 100% sure you have a hot lead, you can use https://www.zopim.com/ to integrate live chat into your Sniply enhanced “iteresting news” link and by the time your customer finishes reading the helpful information you will hopefully catch their attention with the popup chat and all the goodies and solutions you have to offer.
The beauty of it is once you have your "finger" on the Pulse feed of your prospect it will be super easy to reply or comment on their post or chain of comments on LinkedIn or any other social channel with links they can't refuse to click on. This is what Zuckerberg is doing with all us on Facebook but on autopilot. He knows what we love and he showes more of that down our throats, making a few $ on the side. On the other hand we get to be impressed how useful Fb is and how "smart" we become in return. We basically get hooked on the thing in the end.
On linkedin the prospect will get hooked on you and your "expertise". But in fact you will just put your prospect in a different kind of mini information echo chamber making it easier to push your own agenda with the Sniply hack. That's the power of this tactic.
A Simple LinkedIn Hack to Drive Traffic without Penalizing Your Posts
Did you know you can send a wave of traffic from a LinkedIn status to any destination?
The best part: without getting penalized for using an external link (e.g. a link that takes you off of LinkedIn).
Here’s how you do it:
Step 1: Include the link in a comment on your post
Step 2: Include the comment link in your post
Someone who clicks the link on your post, gets directed to the comment with the call to action to read more. Just like that - you're sending traffic to a destination with no penalty on your post's reach.
Creating High Converting LinkedIn Summaries and Examples
There is nothing more critical on LinkedIn than your profile. It paints a picture of who you are professionally. It is your first impression.
How about if we told you that there is a formula to making that perfect first impression?
Today we’ve got you covered. From your headshots to LinkedIn summary examples for marketing professionals, we’ll elevate your profile and supercharge your lead generation.
Learn To Craft Attention Grabbing LinkedIn Profiles (With Examples)
It’s in the best interest of any brand to be seen by a large number of people.
The best way to get noticed online is through social media platforms such as Facebook, Twitter, and LinkedIn. The latter is ideal in exposing one’s brand to like-minded game players. Today, we'll show you high-performing LinkedIn profile examples.
Why LinkedIn when Facebook and Instagram have a massive number of users? Because it’s the biggest social media platform that fosters business interactions.
Through LinkedIn, you can take your brand to a whole new level by showing potential clients and investors who you really are and what you sell.
So before you drop the question of whether LinkedIn lead generation is worth it or not, let’s take a look at some stats.
LinkedIn has over 610 million users, and more than 300 million of them are MAUs (or monthly active users).
Now, imagine what you can achieve by tapping into just a few million of those active users - massive business traction, leads, partnerships - you name it.
Unlike Facebook, Twitter, and Instagram, LinkedIn gives you plenty of room to express yourself.
This means the profile section is your sales page, and this is where you get to tell your visitors who you are, what you sell, and why they should consider you over other competitors.
And here’s something you don’t know:
Even though setting up a LinkedIn profile is so straightforward, many people shoot themselves in the foot by rushing through the process.
You need to have a high-quality LinkedIn background photo and profile image, a well-optimized tagline, and a kickass summary that tells your story in an inspiring way.
These are the elements that anyone who lands on your profile notices in the first few seconds.
You are your brand, and therefore your profile must reflect well on your business.
Now, when a prospect visits your profile, they will use the information you have provided to discern whether you or your company could be beneficial to their endeavors.
If your profile doesn’t feed them with sufficient info, they will look elsewhere, and you or your decision-maker will have lost a valuable lead.
Now that you understand the importance of personal branding on LinkedIn, and before we take a look at some killer background photo examples, let’s dig in further and look at how you can create a killer LinkedIn profile.
How To Create A Supercharged LinkedIn profile
To be the best, you first have to learn from the best.
In this section, you’ll learn how to create an impressive profile, and we’ll use Houston’s (our head of everything) profile as an example.
Have a professional profile picture
We’ve said it a hundred times before and will say it again: if you don’t have an attractive profile image, all that brand building on LinkedIn won’t amount to much.
The profile photograph that you use needs to be what you would look for if you went on a meeting with them or ran into them at work on a normal day.
Ideally, smile to look friendly and approachable. Do not be nerdy or creative about this. If you have branded t-shirts that represent your company, take the picture with them.
Don't go out of your way to take the most creative photo ever, but do take the most sensible one you can take.
Let’s take a look at Houston’s profile image:
Notice how we’ve used all the elements we talked about?
Looks approachable, cute (that’s Milo by the way) and branded with the BAMF Tshirt.
Since the profile image is one of the first elements that prospects notice on your profile, let’s take a look at how we can edit your profile image to be the best:
Often having backgrounds can make your face looks less pronounced in profile images.
Clipping Magic is a super simple tool that allows you to remove backgrounds from images. And it works like a charm:
Optimize your tagline/bio
The tagline is a string of words that show up right below your name.
When you send someone a connection request, this is the first thing they notice, and it will decide whether your request will be accepted or rejected.
A catchy tagline easily piques the interest of anyone.
This means you’ll have higher acceptance rates. You need to put some thought into this.
What should I put in my Linkedin bio?
Your title (CEO, Author, Founder, etc.), what you do (growth hacker, marketer, recruiter or consultant) and any tangible achievement. You could also talk about paid placements, but not too much.
The bio section receives a lot of exposure because it is the first thing that they see. You need to come clean about what you do, your achievements and the company you represent. Check the examples below for motivation:
Write a Detailed summary
This section is effectively your sales pitch. Carefully crafted summaries can get you lots of leads.
People who are drawn by your title will naturally be curious about you and will want to find out more about you. This is where you can lead them in.
You want to bring them in with a short catchy sentence that will guide them through the rest of the description.
Alternatively, you could start by placing your contact information right at the top for people who are in a hurry to get ahold of you. (Check out Houston's bio below. He does a bit of both)
List out what you offer, what you’ve achieved in the past, and how they can reach out.
Go as deep as you can but stay relevant and try your best not to drone on. People want a quick overview of you, not your entire life story. At the end of your summary, upload a few samples of your work to prove your expertise.
Houston’s summary is an excellent example:
Here’s a list of what should be included in the summary:
What does your company do?
And what services do you offer?
What campaigns or projects have you been a part of?
How can prospects contact you?
What are your special interests (shed some light on your personal side)?
Do you have some tangible achievements worth showing off?
Do ensure that you do not pitch stories, products, or people. But you can mention featured stories, product reviews, or testimonials.
It is also crucial that you link to case studies/portfolio pieces that showcase your past work. (We prefer to link to a meeting booking link and the website/case study).
You could also link out to a landing page, make sure that your landing page has some elements thanking your visitor for coming in through LinkedIn. This adds a whole new level of personalization.
Now, let’s move on to some other profile elements that you need to optimize.
Your profile URL
There is no need for your profile ID to include unnecessary numbers in them. Remove them when you can.
A great way to create a URL is to simply append your name to it. Good profile URLs can be read quickly. This speeds up memorization and adds to the professional nature of your URL.
Make sure that you apply proper SEO to your URL as well, if you're using your first name before you last name in other social profile URL, do the same for LinkedIn.
If you click on your profile, you will see a section where you can tweak your URL :
Here are some examples of good-looking profile links:
Education and Experience details
Your experience section is yet another section on your LinkedIn profile that you can use to build trust and showcase expertise.
Make sure you mention only the institutions that have a logo. For those without one, you either need to add a logo or do away with the company/institution.
People tend to subconsciously think that companies without logos aren’t good enough or legitimate. Also, keep in mind that it shouldn’t have a sales-y pitch.
LinkedIn also allows you to mention some of your top skills.
While it is okay to mention as many as possible, just provide a few that you would like to rank for (like growth hacking, lead generation, marketing; in Houston’s case).
Once you put too many skills down, it makes you seem like you're doing one too many things. People like seeing focus.
Put down a few things that you are confident in or generalizations of a group of specific talents that fall under one category. If you have to get particular, make sure it's in a saleable context.
You’ve just learned how to spruce up your LinkedIn profile to impress potential clients.
Now let’s take a look at one of the most important and noticeable elements on your profile - your cover image or background photo.
How to Optimize Your LinkedIn Background Photo
Like Facebook, Linkedin gives you an option to have both a profile photo and a cover image.
It’s surprising how many people leave that space unused, and the ones that use it aren’t exploiting it fully.
The key is to project thought leadership and associate yourself with prominent brands that build trust.
You can use your background photo to show yourself in action. You could be delivering a speech or discussing something with a group of people.
Some people use a group photo that they took with a celebrity or an influencer within their niches - a strategy we've used to build trust.
If you run a company, then you definitely have a staff that needs to be seen. It also indicates to your prospects that you have a team, this means you can take on bigger tasks and that you lead people forward.
Another strategy - for people who are aiming to hyperlocal - is to use the location that they are trying to target as the backdrop of their cover photograph.
For example, you could get a staff photo behind a famous landmark in a city you've opened a new branch in.
Upload a picture that shows all of you smiling while wearing branded T-shirts. Such an image shows your clients that you’re a team player and that there are adequate hands to handle work in your organization.
If you don’t have any of these, you can use Canva or Designbold.com to come up with impressive custom images that perhaps display your logo, mantra or the services you offer.
Here are some good examples of cover images for your inspiration:
Now let’s take a look at some killer Linkedin background photo examples and how they work with the overall profile to communicate a consistent brand message and portray thought leadership.
Houston’s cover photo is super professional and contains all the elements of a superbly optimized profile image.
The BAMF team can be seen in the cover photo wearing branded Tshirts (We have a badass team 🙂 ). The tagline below his photo clearly states his position at BAMF, what he does, and his string of accomplishments.
The summary further below contains his contact information and expounds further on our mission and the companies we’ve worked with.
Carla is a keynote speaker, author, and storyteller. She uses a high-quality, professional profile picture that displays a warm, and inviting smile.
All her professional information can be seen in the tagline while the background shot shows a picture of her in action at a gathering - where she’s speaking - ties into what her offering is - she’s a keynote speaker.
Also, Carla used the summary section to succinctly sum up how she can help various businesses utilize the power of storytelling to drive up sales.
You'll notice that she chose to describe herself in the third person which is a nice touch if you want something different.
When you are famous like Neil, you probably would still get clients even if your LinkedIn is inadequately optimized.
However, he has a fine-tuned LinkedIn profile.
Neil’s LinkedIn background photo is extremely clear and taken on a plain background.
Notice how the profile image and the cover image work well with each other?
Neil starts to sell right from his background image. And the call to action “Want more traffic” stands out so well that you can’t miss it.
He goes ahead to list his main services in the very cover image! This chap really knows how to use LinkedIn’s prime real estate - the cover photo. He doesn't have to say much in his bio because of this.
You gotta love Andrea’s profile. She’s got a complete Linkedin profile that is well optimized with a magnificent profile and cover photo. Notice how she boldly displays her services on her background photo?
In the summary section, she lists out all her services and backs them up with links to her previous achievements.
But that’s not all. There is something Andrea has included on her profile that others haven’t - customer testimonials. She literally copy-pasted several of them on her profile with client credentials.
It's social proof integrated into a LinkedIn summary!
This is a great way to boost the confidence of anyone reading your profile. You should look into this underutilized tactic.
Thumbs up to whoever took Marcus’s cover image. It’s awesome because he was caught right in the middle of the action.
And the smiles on his audience’s faces can tell you that this guy has a good sense of humour and that he’s providing value.
Rather than sell directly in the summary section through calls-to-action, Marcus takes a different turn by simply talking about his greatest achievements as recorded by top platforms like Forbes and Mashable.
You can adopt this approach if you have a glamorous track record and solid PR coverage.
One of the core features of personal branding is to tell a story and Mari Smith does just that in her summary section.
While others stick to a reporting voice, Mari speaks directly to you as her audience. She narrates her journey on how she transformed herself from a shy child to becoming one of the best public speakers.
Apart from her spellbinding story, Mari’s profile photos seem to match colours in an interesting way.
She is wearing blue in both pictures, and surprisingly the background in the cover photo is also blue. And no - it’s no coincidence. The colour blue portrays trust and dependability.
And the consistency makes her profile stand out from the rest.
Goldie is a personal branding expert with a knack for social media, storytelling, and LinkedIn videos. Given her professionalism, you would expect her profile to serve as the finest example, and yes - it does.
Her LinkedIn background photo is a perfect example of minimalism. It’s just a photo of her edited image and her achievements as one of the LinkedIn top voices in 2018.
She does highlight more of her accomplishments in the tagline and summary.
The best part about her profile is that for every experience she listed out she went ahead to mention her duties and appended evidence of her work.
Neal’s profile is a good example of exhaustiveness.
He uses LinkedIn’s tagline and summary to explain to prospects what he does and why he could be their best pick.
His cover and profile photos already meet the recommended standards. He boldly outlines what he does in the background image - and it’s very noticeable. In fact, he even promotes his products right in his cover photo.
I’m not sure if you’ve noticed, but Bill Gates’ profile is a perfect example of how an Influencer’s LinkedIn profile should look like.
His main focus at the moment is the Bill and Melinda Gates Foundation, one of the largest philanthropic and charitable organizations in the world.
From scientific research to medicine and charitable work in third world countries, they’re into a lot of stuff.
How best to depict this than through a collage?
Phew - that was a lot - wasn’t it?
In the end, LinkedIn presents an unfair advantage if you’re targeting businesses.
It’s the largest professional social network in the world, and the ROI for marketing on LinkedIn is several times higher than those on other networks.
Whether you represent yourself or a company, LinkedIn remains to be the best platform to use for personal branding.
With over 300 million active users, you can drive a plethora of leads.
However, for that to happen, you must breathe life into your profile so your potential clients don’t pick your competitors over you. Just like these LinkedIn profile examples.
How to Automate a LinkedIn Profile and Build a Facebook Group To Reduce CAC
What if I told you could automate the growth of a Facebook Group using LinkedIn?
Even the process of acquiring customers?
Because you can.
I've done it.
Whether you're working in software, high-ticket services, or e-commerce, this will work for you.
In this guide, you'll learn how to automate rapport-building with your audience, get them to take action, then sell them on your product or services. Once you're done reading it, send it to your marketer so they can set this up for you or implement it yourself.
Here's how it works:
Step 1: Create a 2nd LinkedIn Profile or Use Your Own
A 2nd LinkedIn Profile is against LinkedIn's Terms of service. To avoid the LinkedIn police, don't use the same name. Use a nickname. Now if it's your actual profile, then it doesn't matter.
The reason you'd want to use the 2nd profile is if you're starting a second company, have filled up the connections on your first profile, or want to just test this process out.
Either way, you'll need to start with optimizing your profile.
When people look at your profile, they decide whether you’re worth connecting with in several seconds.
These are the questions that go through their head when making this decision:
Do they look like a domain expert?
Do they look like a leader?
Can they help me?
If you can trigger a “yes” to each one, then you can connect with venture capitalists, Fortune 500 founders, and thought leaders – at scale.
It starts with the headshot because people mentally digest pictures before they read.
You don’t need anything over the top. As long as the viewer believes you put in the effort to take a professional headshot, then you’ve increased your add-back percentage.
What’s your add-back percentage?
It’s the percentage of the connection requests you send out that get accepted.
To take it up a couple of notches, ideally, you should have a picture of you smiling. The next step is optimizing your cover photo. There are three photos that will increase your add-back rate:
You with a relevant influencer in your industry
You speaking in front of prospects
You at a local landmark (only works if you’re connecting with people in your city)
Once your viewers finish judging your headshot and cover photo, they’ll read your headline.
The more thought leadership you can portray here, the higher increase you’ll see in your add-back rate. This doesn’t mean writing “Thought Leader” in your headline. You need to list tangible accomplishments or awards, preferably with numbers; otherwise, people won’t believe you.
If you’re lucky, they’ve given a check mark to your headshot, cover photo, and headline.
Now they’re reading your bio.
This is your opportunity to get them to click-through to your landing page. The biggest mistake I see from almost everyone on LinkedIn is lack of specificity. I don’t know what they do and how they can help me. If you can’t state your business proposition in two sentences, then you don’t have a business.
For example, take a look at my bio:
“We drive ROI for growing companies using cutting-edge growth marketing and growth hacking tactics. We’ve worked with companies like TEDx, Mixmax, Voo, LawTrades, Book in a Box, Deputy, and Autopilot.
Services include B2B growth hacking, PR hacking, chatbots, FB ads, SEM, growth strategy, personal brand management, and marketing automation.
We also manage a community, Badass Marketers & Founders, which has over 15,000 members. You can request access here: https://growth.chat/fbcommunity
For all speaking inquiries, please visit: https://growth.chat/speaking
For more information about me, please visit: https://growth.chat/me
On my free time, I pursue my passion for understanding psychology and neuroscience, especially with how they play into creation, innovation, and social media.”
If the copy works, then why change it?
I have the same copy under my first job title.
It doesn’t end here. You need to optimize every part of your profile.
Make sure you have a logo for each company you’ve worked at. If there’s no logo, viewers will assume the company didn’t exist.
If you’ve done everything listed, then your profile is optimized.
You’re now ready to expand your network.
Step 2: Connect to Your Target Audience
To connect to your target prospects on LinkedIn, get a Sales Navigator account. This will allow you to connect with your prospects at scale without getting banned by LinkedIn. Then download the Chrome extension, Linked Helper. Next, use the Connect feature of Linked Helper to send 175 connect invites to your prospects every day. No more as you'll get your account banned.
If you're sending 175 connection invites/day, don't use any type of sales message in your personalize connection request. This runs the risk of getting your account banned. Instead, use a message like below:
I'm looking to connect with fellow authors in New York. Looking forward to your updates. Cheers!"
The second important factor of not getting banned is keeping your sent requests under 1,600.
To check if they're under 1,600, click on My Network then Manage all. From here, click on Sent to see the number of sent requests you have.
If you have over 1,600, then withdraw them by a hundred at a time. I'd wait several days without doing automation before withdrawing. The reason is not everyone is active on LinkedIn all the time so it may take them a couple of days to accept your request.
Once you have requests automated and understand when to retract them, then you need to know who you'll send them to. It's easy to just plug-in your target prospect in Sales Navigator. You may get 10,000 results on the first try. Here's the problem with this type of search: LinkedIn only allows you to hit 40 pages per a Search Query - that's less than a 1000 people. So now you're stuck with an extra 9,000 that'll be hard to connect with.
To solve this problem, split your prospects by city or state. This way you can connect to more of these individuals with better personalized messaging. For example, now you can include the city name in your message. This will increase the chances of them accepting.
In the instructions I send to my virtual assistant, I use a Google Doc with the different cities I want to run search queries for.
Now that you have the automation side down, the next step is to rock 'n' roll with an engaging content strategy.
Step 3: Repurpose Content at Scale
Niche-relevant pictures of quotes perform well on LinkedIn and in Facebook Groups. Depending on your niche, you can often find this content online already. For example, I want to connect with fiction authors at scale so I research influencers in the market whom they follow. I find Grammarly and with further inspection, I notice they have a ton of content I can repurpose from their Instagram.
I select the URL of each picture I want to use based on engagement and how relevant it is to my audience. I use the tool DownloadGram to get the PNG version of these pictures. Next, I ask a freelancer to remove all the Grammarly logos on the pictures and replace them with logos from our company. I do this because they're pictures with quotes - not content to be taken seriously.
I want the content to have variety, so I include long-form status posts. I take one of the hundred outlines from my Copywriting Bible book (entirely free), then change it up for the current audience I'm adding to my LinkedIn network.
Here's an example of an outline:
Here's an example of it changed to a new audience (e.g. authors):
See how is that was?
The next thing you need is a posting schedule. If you have 30 - 40 pictures and 100 viral outlines, then you have enough content for a year - at least.
Your posting schedule could look like the one below:
Monday - Motivation picture/status
Tuesday - Grinding picture/status
Wednesday - Comic relief picture/status
Thursday - Appreciation picture/status
Friday - Gratefulness picture/status
Feel free to adjust it according to your audience's content preferences.
Keep in mind, pictures still need great captions. A little something to provide context like the picture below. The caption doesn't have to be directly related to the picture. As long as the message from the caption overlaps a little with the picture quote - you should be fine.
Now you're nurturing your audience. Once they know you and like you because of your content marketing skills, it's time to reach out.
Step 4: Run Rapport Campaigns
Want to build a ton of rapport with your audience before you reach out to them? Here are a couple of easy ways. One is to have a virtual assistant find a positive article about each person's company. It only takes a few seconds to plug-in the person's name into Google News to pull up positive press pieces.
Now you can reach out to them including a note that says,
"After I connected with you on LinkedIn, I came across this article about your company, Engagio. Great to see people in my network making a positive impact. I couldn't help but reach out because of [x] and [y]."
Even if you're reaching out to authors who don't work for companies, you can still include a note of personalization. In this case, I have a virtual assistant find one of the books they've written so I can include it in my personal note. They usually have the name of the book on their LinkedIn or, at least, a link to it.
For example, this author has a link to their book on Amazon.
You want to send these rapport messages through email to your prospects. LinkedIn messaging isn't scalable if you want to hit thousands of connections because it's far easier to get banned than using email.
To get everyone's email from your LinkedIn contact list, go to Settings & Privacy, then under Privacy select Connections and click Request archive.
This will give you all their emails.
Before you send out an email rapport campaign to them, upload the email list to Facebook Ads Manager as a custom audience so you can run ads to them on Facebook and Instagram. Ideally, the ads will be positive press pieces you've been mentioned in, testimonials, company culture stories, or clips from speaking engagements.
Sometimes I'll take one of the better performing LinkedIn posts I’ve written, then reuse that copy for an ad.
Here’s an example post below where I took the same copy, then use it for a Facebook ad with a different picture.
Once you've hit your custom audience with creative ads several times over, it's time to reach out via email. This way, once they get your email, they'll have already seen your content on LinkedIn, Facebook, and Instagram.
Step 5: Email Prospects at Scale
Understanding how to email prospects at scale is a crucial skill. It will enable you to kick-off your Facebook Group with - possibly - 3,000 plus members. Enough to make you look like a thought leader in your niche.
Purchase three Mailshake accounts for sending bulk personalized emails with sequences.
Sign-up for a Google Apps account and create six different email addresses tied to one or two domains. Start by sending out 20 emails/day from each account for the first week. Then bump it up to 50 the second week. Then you'll be sending 150/day in the third week. Make sure to not overlap your email sending because you'll be using sequences. This is a quick way to get banned.
Create email sequences to join your Facebook Group.
Here’s my exact copy:
“Hey [first name]
I noticed we're connected LinkedIn. I came across this article about your company, [company name]. Great to see people in my network making a positive impact.
For this reason, I wanted to personally invite you to a founder Facebook Group I run that's very active (5,000+ members).
The Founder's Facebook Group is moderated by a few of the best, so it’s invite-only.
If you want to know more info, feel free to reply.
If they don’t open the first email, I automatically send a follow-up email two days later that’s the same except for this line at the beginning:
“Hey [first name]
Wanted to ensure you saw this email from the other day."
This works well because the chances are they forgot the original value proposition or never saw it.
Here are the responses I receive from this type of cold email:
“Thanks for reaching out! Glad to see you've been building this great community. I just requested to join your FB group and look forward to connecting. If there's anything I could do to help out in any way, please let me know.”
Thank you for your email, I joined the FB group ;)”
Thanks for the invitation!
Looks like an interesting group. I just sent a request to join it.
Looking forward to participating in the community.”
That’s not to say a few people didn’t respond negatively to me. Out of every one hundred people I cold email, I get maybe one complaint.
The solution: don’t email them again.
Step 6: Get People to Say “Yes”
The more people get used to following instructions from you, the more likely they’ll engage with a new call to action. It starts with the first comment. Once someone invests in commenting on a Facebook post, they’re more likely comment again.
You need to get people to open up on a more personal level about what they do. To facilitate this, you need to take the first step in opening up to give others the courage to step out of their comfort zone, too.
What does this mean?
You need to write about your personal experiences and tie them into your audience’s profession. The secret: use the same strategy for LinkedIn content for your Facebook Group's content. This way you never need to think about new content.
The next step is to leverage comments. When someone comments on a Facebook post, then reply with a question to get them to expand on their point. The more comments they post, the more invested they’ll feel in the group and to you.
Now you have a Facebook Group running at full speed.
Leverage Your Presence
You got a following in a Facebook Group and on LinkedIn
The best step you can take is to nurture influencer relationships in your niche by offering to interview them in front of your audience. This is an excellent way to build rapport with affiliates while gaining third-party credibility. From there, you're off to the races on how you leverage your influence. Good luck.
How Grammarly Flipped its Funnel to Raise 110 Million Dollars
Grammarly built a 100-million-dollar company with a Chrome extension.
If you go to their website, you can't find the product.
They're not expecting you to buy right then.
Instead, they want you to adopt.
And they're using a freemium Chrome extension model to make this a reality.
As a result, they have 7 million daily users.
When the co-founders built out Grammarly, they had no intention to start freemium.
They sold to universities because as the co-founder, Alex Schevchenko explains, “We still had many friends at the universities. Unlike Ukrainian [educational institutions], western educational institutions are open to new technologies.”
It was a starting point.
The original, bare-bones Grammarly product was simply a WYSIWYG editor that you could copy and paste text into.
2010: As Grammarly grew its user base, it focused on students and education on its landing page. At the time, Grammarly had over 150,000 registered students.
Year after year, Grammarly doubled key metrics like users and revenue.
This year, it raised money for the first time—a $110 million investment led by General Catalyst.
It hit the consumer market - then exploded.
By hitting the consumer market, it took advantage of what their competitors lack. Microsoft Word and Google Docs have spellcheckers, but Grammarly is far superior. Moreover, Google Docs and Word are constrained to their platform.
The Grammarly Chrome extension worked everywhere - email and any social media status.
It's directly in line with their mission statement, "Grammarly’s website states: “Our mission is to help everyone succeed through better communication.”
If you want help everyone, then you have to play ball on their court.
That means helping them write better wherever they are online.
All of this sounds nice, but it doesn't work unless you have a high-level marketing strategy to back it up.
Grammarly knew that.
They also knew that the most long-term profitable strategy is SEO.
They invested early.
And it paid off.
How Grammarly Dominated with SEO
Close to 28% of Grammarly's traffic comes from organic traffic and referrals.
With close to 40 million visits/month in total - you're talking about a lot of traffic.
The top referrals are not coming from publications, but other grammar tools.
These fix-it grammar tools are directly related to Grammarly's product. This is the top referring tool below. When you click on Deep Check, it takes you to Grammarly's website.
Grammarly pays a commission to Grammarcheck for every user that comes through their website and subscribes, making the deal interesting for all parties:
Users receive a 20% discount
Grammarcheck gets a commission
Grammarly gets more traffic and more sales
Wordcounter.net uses the exact same strategy, as seen below
SmallSEOTools and Spellchecker.net use a slightly different strategy, showing a pop up when trying to leave the page instead of a banner.
Citethisforme.com uses yet another strategy, called “placements”.
As an online writing tool looking very similar to Microsoft Word, some of the buttons in the tool bar are actually hidden links.
Altogether, these referrals bring in over 3 million website visitors every month, so these strategies seem to be working well for Grammarly.
How much effort does it take to create an organic traffic strategy that sends millions of people to your website every week?
The website ranks for 250k keywords on the US market (32k in Australia), with over 19k of those ranking in position 1-3. That's how much effort.
To back up the number, their blog has over 2,000 blog posts.
All of these posts are targeting specific subjects, from workplace writing tips to words for describing Thanksgiving Dinner.
Grammarly knows people have issues with these misspellings, so they have created specific articles for them on their blog.
Here are some of the headlines for the articles related to our high-Search Volume keywords.
Okay, so you have your answer. You didn’t really care if you received this answer from Grammarly or anyone else. But Grammarly does, and here’s why:
When you land on its website for the first time through a non-branded organic search result, Grammarly gains 2 things:
You are now aware of the existence of Grammarly
You now have a cookie placed on you, which allows Grammarly to retarget you with advertising
The Grammarly website has a constantly growing Referring domains count, with a huge total of 6.43k referring domains and 80k backlinks. But the company has another advantage over other online businesses.
Grammarly has the ability to draw a large number of .edu links, which are very coveted in the online marketing world, as they have proven to increase website authority more than traditional .com websites.
The achieved this due to the nature of the business, Grammarly has the opportunity to appear on school websites, who recommend their students to use Grammarly to improve their writing.
The schools have most likely not done this by accident, as Grammarly has contacted institutions across the US and the world to promote their useful tool to students. Some of those schools appear on the website.
The 14 .gov backlinks are also providing powerful juice to their rankings. These links are very hard to get as not many government websites will link to outside sources. However, grammar checking is important for them, too.
But what’s also important in the authority of a website is the distribution of anchor text for these backlinks.
Let’s break it down.
How Grammarly Crushed Their Website Funnel
How Grammarly Ceated a
As I mentioned in the intro of this article, Grammarly is ranking for an insane amount of 250k keywords on the US market. As you can see above, they’re even ranking for 32k keywords on the Australian market.
In the US, Grammarly ranks #1 for keywords such as “nevermind” (90,500 Search Volume), “cancelled” (also 90,500 Search Volume), “oxford comma” (74,000 Search Volume) “ax” (60,500 Search Volume or “what is a metaphor” (40,500 Search Volume).
It includes testimonials, logos, and community pictures.
Instead of allowing people to buy right here, we have them fill out a JotForm.
We need to qualify people who apply because most can't afford the membership at $1,500/month.
Moreover, at $1,500/month they expect to talk to someone before they purchase.
2. Qualify Your Applicants
Using Typeform, we ask a number of questions which can disqualify the applicant:
What's your LinkedIn profile URL?
Why do you want to join?
What's your budget?
The faster we disqualify candidates, the faster we'll get in touch with the people who will convert.
For example, if they put a "1" as their budget - they're disqualified. We're still figuring out a separate funnel for these low-quality leads because they make up eighty percent of the applicants we receive.
When the applicants finish the form, we get their details sent to a Google Sheet and my email.
Here's an example of a lead details in an automated email I'd receive:
From here, I can dive into their LinkedIn profile to see if they're worth a phone call.
The best part: I don't do any of the qualification.
I label each lead email under Leads.
This way, I can have my assistant open my inbox, qualify the leads, and add them to a follow-up sequence.
All I need to do is show up for the phone call.
3. Use a CRM That Automates Your Workflow
Most CRMs can help you, but not all are meant for what you sell. For a reoccurring membership, I needed something simple with heavy automation.
I started with Google Sheets + Zapier, then upgraded to Pipedrive.
But I didn't like my experience with Pipedrive, so I settled on PropellerCRM.
It has Mixmax-like features with sequences, a Trello board-like feel for keeping track of leads, and a sweet Chrome extension. The Chrome extension pops this image up right next to my emails. This allows me to fill out the lead's details while adding them right to a follow-up sequence and into my CRM.
Here are the screenshots:
In one click, they've been added to follow-up sequence. The follow-up sequence depends on what level of budget they have and their title. This enables us to cater directly to them with personalized copy.
Here's what the PropellerCRM board looks like:
It only takes a few minutes to get up and running with this software.
We make the follow-ups simple, mostly text-based, and straight to the point. As such, we haven't done a ton of A/B testing with these email templates, but so far they're crushing it for us with a 70% schedule rate.
When they're ready to start the membership, we send them a Docusign template along with a proposal to fill out their credit card details. We'd rather have them fill out their account details because Quickbooks no longer takes a processing fee when it's an account transfer. The issue is when we ask for bank account details (Routing # & Account #), we lose up to twenty percent of our prospects. Ouch.
4. Know Where Your Leads are Coming From
If you don't know where your leads are coming from, then you have a serious issue. You can't double down on what works. You'll waste countless hours on the wrong channels.
We launched the membership using Facebook traffic. As we've grown, we've tested new channels. Most of our leads now come from LinkedIn. We found this out with one simple Typeform question. As a result, we've doubled down on LinkedIn with content and automation.
Because LinkedIn works well for driving traffic and leads, we focused on how to do this at scale. There are two areas where prospects will find you using LinkedIn:
1: Your LinkedIn Company Landing Page
We optimized our company page to express the services and benefits we offer people when we work with us. Most importantly, we make it mobile friendly. We're not trying to include our entire story - only the pieces that will help make the sale.
To get people to visit this, we create non-stop viral posts tagging our company page:
These statuses can drive upwards to thirty thousand visitors every month.
And we do this on repeat - that's powerful.
2: Your LinkedIn Published Posts
LinkedIn loves how-to content.
And they love story-oriented content about the workplace.
With how-to content, I always leave the second half of the article on my website.
In this case, I wrote an article with eleven tips to gain a following on LinkedIn. I included the first five in the piece, then had a link to view the last six on my blog. This way I can capture my readers in a Facebook re-marketing audience to run ads to them.
This piece drove almost five hundred visitors to my website over the span of a week.
Now I upload an article like this one every week to LinkedIn.
5. Automate the Benefits in Your Membership
One of the primary benefits of the membership is we expand Facebook profile networks with targeted people, including CEOs, CMOs, and other C-level executives. We do this because we have one of the largest databases of enriched Facebook URLs (50,0o0+).
It's expensive to enrich a Facebook URL.
On average, it costs us forty cents.
The result: An entire map of the most powerful people on Facebook.
At first, we used Mass Planner to auto add these people into the participants' networks. With too many participants, Mass Planner slowed down my computer to a snail's pace. Moreover, it required constant monitoring along with a new Proxy for each participant.
Here's what the Facebook Auto-Adder and extractor looks like in Mass Planner:
And here's where we'd start automating the friend requests:
Here's the Chrome extension we built to replace Mass Planner. This cost us $500 and saved us countless hours of pain. Totally worth it.
This Chrome extension auto-adds people to your Facebook network based on their profile URLs. We even have a featured exclusive for my co-founder and I that enables us to scrape the entire friend's list of Facebook users.
Next, we outsource this URL list to a VA who enriches the data, then sends it back to us. We then filter out everyone who's not a C-level executive or founder.
Once the Facebook automation is running, we set them up with Linked Helper to auto-connect to targeted prospects on LinkedIn at scale. This tool can add 2,000 - 3,000 targeted connections/month.
Once they have Linked Helper running, we help them produce content with viral mechanics. We have more than one hundred viral outlines for them to follow. It's plug'n'play content.
Before they post their content, they submit it via a Google Doc using a Google Form link I have located in the pinned post. I use Zapier to alert me of the submissions via email. I edit each piece of content before it goes live to ensure it gets engagement.
How well do these posts work?
I helped my co-founder write one and it received over 200,000 views in two days. This was after nine months of not posting anything with only 1,900 connections.
To keep our members concentrated on creating content rather than consuming it in their news feed, we have them eliminate it with a custom Chrome extension. Take a look:
No distractions - only writing.
Once the viewers begin engaging with the members' content on LinkedIn and Facebook, we create re-marketing audiences. To do it with Facebook, we created a custom Chrome extension that enables us to pull all the emails of one's Facebook friends. It syncs with Yahoo because it's the only email platform that pulls emails from Facebook friends.
We pair this tactic with LinkedIn's "Getting an archive of your data" feature found in Settings. Now we have emails of all their Facebook and LinkedIn friends. Before we start running ads for them, we ensure they have an optimized landing page to send traffic to.
Because all the members produce engaging content every week for their network, all the re-marketing ads achieve a relevance score of 10/10. This results in less money spent on leads and engagement.
6. Follow Through
To ensure members take full advantage of the benefits, we hold two webinars every week. There's easy access in the pinned post of the private Facebook Group:
This way we can walk them through any problems or opportunities they have.
For added accountability, we send them an email every Sunday noting their progress in the membership.
7. Become a Lead Machine
We wanted to make it easy to generate leads from engagement. This way participants have an incentive to post more. My co-founder, Houston Golden and our kick-ass developer, Zak, built this Chrome extension that extracts emails and profile data from people who comment or like posts.
It can also scrape entire LinkedIn search queries.
To take it one step further, we added this Chrome extension that auto-connects with personalized messages to people based on their LinkedIn URLs. This helps warm outbound email and generate immediate leads.
None of this would help if we didn't include copy templates for cold email and LinkedIn messaging.
We can't put those here because they're the secret sauce of the membership.
It took us a lot of A/B testing for our own business to find out what works.
Step up to the Plate
All membership communities require some face time from the founder. It's important you automate and delegate everything you shouldn't do. This means editing posts, sending emails, and jumping on phone calls to sell prospects. Sometimes it takes three or four people to get an entire membership community automated from lead generation to community engagement.
My question for you:
Why haven't you automated your lead flow for a membership community?
Mastering LinkedIn for Building Your Network
Why LinkedIn Automation?
Imagine if you viewed 500 targeted profiles/day to encourage people to view yours on LinkedIn.
And what if you could be hyper-specific with targeting enabling you only to interact with employees, customers, and evangelists of competitors?
Without any work, you’d gain new connections, business introductions, and inbound leads. With LinkedIn automation, you can do just that.
Optimizing Your Profile
LinkedIn automation also lets you send messages to recipients at scale. In turn, you can reach thousands of potential prospects with barely touching your keyboard. Before you decide to add LinkedIn automation to your growth list, you must have an optimized profile for responses.
In my profile below, I have a professional headshot balancing a look of intrigue and inspiration, a picture of me speaking, and a headline with three strong titles.
Next, I focus on creating an excellent personal summary. It dives into my history of failures and successes.
This helps build emotional rapport with the reader.
I end the intro with a strong call to action to get in touch with me. For example, “Tired of Intercom? Then message me about how I can implement a better CRM system for you with Autopilot.”
Once you have your summary down, you need endorsements. The fastest way to get endorsements is just to ask others. I’d suggest asking two hundred to three hundred people in your network for endorsements. You can send them a message similar to the screenshot on the right.
When you’ve optimized your profile, it’s almost time to start automating profile viewing and messaging. To ensure you don’t receive warning messages from LinkedIn because of too much activity, you need to purchase a Sales Navigator account or LinkedIn Recruiter account.
These upgrades will allow you to view hundreds of profiles a day while staying under LinkedIn’s radar.
Next, download Dux Soup ($15/month) to begin auto-viewing profiles. The paid version has support for Sales Navigator and Recruiter, enables you to download visited profile-data as a CSV, re-visit based on previously downloaded CSV, have unlimited visits/day, and have unlimited tagging.
When you download Dux Soup, click on options to configure your settings as seen on the right-hand side.
When you have your desired settings in place, then use your LinkedIn Sales Navigator or Recruiter to conduct a search query. From here, click the Dux Soup Chrome extension to begin extracting data. Keep in mind you can only extract one page (25 results) at a time.
If you want to capitalize on more of your existing network, then you’ll get better results with GPZ LinkedIn Tools ($49). GPZ LinkedIn Tools is for automated message sending, auto connecting, and auto viewing.
The interface is very intuitive enabling you to set up a campaign within minutes. In this example, we use the Auto Message Sender campaign.
From here, we configure the New Connection Messenger feature to send messages to specific people based on the URL corresponding to an Advanced People Search.
Now, you can send hundreds of messages every day to people in your network. Maybe you’re launching on Product Hunt or holding a conference.
Here’s an example message you could send out to get people to attend your event:
“[first name], I want to reach out because we’re connected, and I noticed you work in [i.e. growth marketing] in [i.e. San Francisco]. I thought you could help me for 3 seconds. I’m excited to announce that the [name of event] in [i.e. San Francisco]. It’s been featured in [i.e. Forbes, Entrepreneur] as the next [i.e. Dreamforce].
The event starts in two days! The speakers include:
[Big name #1]
[Big name #2]
[Big name #3]
Please take 3 seconds to let me know what you think about the [event]:
You can find more details and register here: [landing page URL]
Thank you so much for your time.”
A Few Last Notes
If you have over ten thousand connections, this automated messaging tactic could send over one thousand people to your landing page. And it only takes a minute to start running.
But be careful not to overuse this tactic when asking your connections to take action; otherwise, you’ll come off as a taker. Also, to avoid getting flagged by your recipients, ensure to use personalized copy based on your targeting (i.e. job title, company name, company size, industry experience, location, age, and gender).