Russell Brunson

Massive Lift in Views for a Prolific Author and ClickFunnels Co-Founder

SuCCESS STORY

We took on Russell at the end of Q4 in 2020 and immediately harnessed the power of his voice and personal brand. Using Russell's existing content assets and many stories from our content interviews, we started off with 12 posts per month. In the first month, our 12 posts gained 43% more content views than Russell had experienced on the platform the previous month. We quickly ramped up content to gain massive views and bring in new business for Russell & ClickFunnels.

50%

lift in content views in the last 2 months of 2020

479,590

total LinkedIn content views in the last 2 months of 2020

58%

accepted connection request

THE STORY

Key Learnings & Eye-Opening Marketing Techniques

Over the past 14 years, Russell has built a following of over 2 million entrepreneurs, sold over 450,000 copies of his books, popularized the concept of sales funnels, and co-founded ClickFunnels, a software company that helps 90,000 entrepreneurs quickly get their message out to the marketplace.

THE GOAL

Enhance Russell's Post Performance

We were able to grow the number of reactions on Russell's posts by over 50% over just a month of working together.

PROFILE OPTIMIZATION

Going Above the Ordinary

A well-crafted LinkedIn profile can make a world of difference. We’ll position you as an industry leader with a polished presence so you can present yourself in the best light (and attract qualified ready-to-convert leads).

BEFORE

AFTER

THE RESULTS: CONTENT

Scaling Up Content to Grow Sales

We determined the best way to grow Russell's profile would be through a combination of founder stories & resources to help his audience grow their business. Our team analyzed Russell's style and built up a backlog of posts with viral potential to help Russell massively grow the number of eyes on his LinkedIn posts.

THE SOLUTION

Stories with Purpose

At BAMF, we love to tug at the heart strings with emotional content that immediately hooks a reader and drags them into the story. In Russell's post we take the reader on a rollercoaster of emotion, from leaps of faith, fear of failure, a rise to the top, with a call-to-action comment at the end. This story resonated well with our readers as comments flooded in speaking of being in similar situations, or experiencing the same hardships themselves.

26,602

Views

423

Reactions

79

COMMENTS

26,602
views of your post in the feed

20,046
views of your post in the feed

At BAMF, we love to tug at the heart strings with emotional content that immediately hooks a reader and drags them into the story. In Russell's post we take the reader on a rollercoaster of emotion, from leaps of faith, fear of failure, a rise to the top, with a call-to-action comment at the end. This story resonated well with our readers as comments flooded in speaking of being in similar situations, or experiencing the same hardships themselves.

20,046

Views

395

Reactions

78

COMMENTS

THE GOAL

Growing Russell's Personal Brand

Using a combination of catchy content and connection outreach, BAMF has helped Russell garnish over 1M views between October 2020 & February 2021.

Connecting with Engagers

Our strategy team determined the best strategy would be to connect with content engagers that fit the buyer persona, which resulted in:

58%

Accepted Connections

led to a dramatic increase in post reactions & comments.

Sparking Real Conversations

Without using any automated follow-ups, our team would nurture new connections with content, so they would reply unprompted all on their own.

97%

Reply Rate

caused connections to get excited that Russell was interested in their business, further expanding his brand reach.

PROFILE OPTIMIZATION

First Impressions with Influence

A well-crafted LinkedIn profile can make a world of difference. We’ll position you as an industry leader with a polished presence so you can present yourself in the best light (and attract qualified ready-to-convert leads).

LEAD GENERATION

Personalized Prospecting

We’ll build your ideal audience with authentic conversations at scale. Every day, your profile will automagically (yes, it’s magic) send out at least 100 targeted and personalized messages to pre-screened prospects.

Thought leadership

Authentic Authority Content

Your upgraded LinkedIn profile will start posting insightful content three times a week. We craft every post to position you as an industry influencer and attract inbound leads. We aim to get you at least 50,000 organic views each month.

SALES PROCESS MANAGEMENT

Done-for-You Appointment Setting

Our team of growth managers and messaging specialists use the proprietary BAMF LinkedIn Management CRM system to track and respond to all viable leads with pre-approved messaging — you can jump in and take over any time.

Services Used

LinkedIn Influencer: Content Creation
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LinkedIn Influencer: Content Upgrade
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LinkedIn Influencer: Podcast Placement
Our strategy team determined the best strategy would be to...
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