We took on Russell at the end of Q4 in 2020 and immediately harnessed the power of his voice and personal brand. Using Russell's existing content assets and many stories from our content interviews, we started off with 12 posts per month. In the first month, our 12 posts gained 43% more content views than Russell had experienced on the platform the previous month. We quickly ramped up content to gain massive views and bring in new business for Russell & ClickFunnels.
Over the past 14 years, Russell has built a following of over 2 million entrepreneurs, sold over 450,000 copies of his books, popularized the concept of sales funnels, and co-founded ClickFunnels, a software company that helps 90,000 entrepreneurs quickly get their message out to the marketplace.
We determined the best way to grow Russell's profile would be through a combination of founder stories & resources to help his audience grow their business. Our team analyzed Russell's style and built up a backlog of posts with viral potential to help Russell massively grow the number of eyes on his LinkedIn posts.
At BAMF, we love to tug at the heart strings with emotional content that immediately hooks a reader and drags them into the story. In Russell's post we take the reader on a rollercoaster of emotion, from leaps of faith, fear of failure, a rise to the top, with a call-to-action comment at the end. This story resonated well with our readers as comments flooded in speaking of being in similar situations, or experiencing the same hardships themselves.
At BAMF, we love to tug at the heart strings with emotional content that immediately hooks a reader and drags them into the story. In Russell's post we take the reader on a rollercoaster of emotion, from leaps of faith, fear of failure, a rise to the top, with a call-to-action comment at the end. This story resonated well with our readers as comments flooded in speaking of being in similar situations, or experiencing the same hardships themselves.
Our strategy team determined the best strategy would be to connect with content engagers that fit the buyer persona, which resulted in:
Without using any automated follow-ups, our team would nurture new connections with content, so they would reply unprompted all on their own.
