To start, we catalogued all of Prince's extensive existing content — from YouTube, Facebook, Instagram, his book, and blog. We developed a repurposing and new content strategy to ramp up fast. We started posting 30 posts per month to show him the power of LinkedIn... Then we began to scale up month by month from 30 posts, to 60 posts, then 90 posts. We quickly went from ZERO, to 300K views per month, to 1M views per month, to now 5M+ views per month by years end.
Richard Williams, better known by his stage name, Prince Ea, is an American spoken work artist & motivational speaker. In 2014, Price Ea began creating motivational and inspirational spoken word films & content.His YouTube videos have received over 330 million views and over 5.5 million subscribers.
Allbirds determined the results of its April 28–May 12, 2conversion lift study, which revealed:
Prince Ea is popular for his poetic approach to stories on life. We used content from his YouTube channel to tell viral, inspirational stories to help grow his professional brand on LinkedIn. His personal insights on life and the lessons he's learned throughout his years resonate deeply with professional audiences, creating teaching moments that make a real impact.
Prince Ea is popular for his poetic approach to stories on life. We used content from his YouTube channel to tell viral, inspirational stories to help grow his professional brand on LinkedIn. His personal insights on life and the lessons he's learned throughout his years resonate deeply with professional audiences, creating teaching moments that make a real impact.
Our strategy team determined the best strategy would be to connect with content engagers that fit the buyer persona, which resulted in:
Without using any automated follow-ups, our team would nurture new connections with content, so they would reply unprompted all on their own
BAMF Media boosts and manages social media presence through custom-crafted content and that builds authority and increases sales pipeline.