Florian Hagenbuch

Brazilian Venture Capitalist & Serial Founder Capitalizes on LinkedIn Virality

SuCCESS STORY

Florian came to BAMF at the beginning of the COVID-19 global pandemic, unsure of how to move forward in finding top talent globally as the virus spread. We took the opportunity to spread Florian's business ideology and philanthropic efforts with the pandemic using our viral copywriting strategies in both English and Portuguese. We were able to take Florian's account from zero to hero with nearly 1.8M views in his first three months working with us.

5241%

lift in content views in 2020

1.8M

total LinkedIn content views in 2020

44%

accepted connection request

THE STORY

Compassion During Troubling Times

Florian has a colorful past of founding significant companies such as one of the largest B2C online printing companies in Brazil's history, along with co-founding a Brazilian Venture Capital Firm, Canary. For his most recent business, Florian has entered the real estate space, to help bring Brazilian homebuying into the ecommerce age. BAMF was an integral part in helping Florian grow his personal brand and brand voice to help him reach millions of people, helping him find potential talent to help his business scale.

THE GOAL

Hiring Top Talent -- During a Pandemic

Florian's goal was simple -- position himself as a hip and caring leader to help scout and poach top tech talent for Loft.

THE RESULTS: CONTENT

Scaling Up Content for Massive Views

Using our Viral LinkedIn copywriting strategies, we took Florian's potential reach and blew it to the moon with content that resonated with his audience. This resulted in:

  • 5241% Lift in content views
  • 1.78M Post Views in a 3 month period

THE SOLUTION

Content That Helps People

56,073

Views

721

Reactions

62

COMMENTS

56,073
views of your post in the feed

60,202
views of your post in the feed

60,202

Views

727

Reactions

36

COMMENTS

THE GOAL

Finding Top Talent

We positioned Loft to have the highest tier work culture through Florian's content, and poached top talent through laser-targeted messaging campaigns...

Connecting with Engagers

Our strategy team determined the best strategy would be to connect with content engagers that fit the buyer persona, which resulted in:

44%

Accepted Connections

allowed Florian to create direct and meaningful interactions with his ideal prospect employees.

Sparking Real Conversations

Without using any automated follow-ups, our team would nurture new connections with content, so they would reply unprompted all on their own

21%

Reply Rate

directly impacted Loft's hiring rate & reduced employee turnover.

PROFILE OPTIMIZATION

First Impressions with Influence

A well-crafted LinkedIn profile can make a world of difference. We’ll position you as an industry leader with a polished presence so you can present yourself in the best light (and attract qualified ready-to-convert leads).

LEAD GENERATION

Personalized Prospecting

We’ll build your ideal audience with authentic conversations at scale. Every day, your profile will automagically (yes, it’s magic) send out at least 100 targeted and personalized messages to pre-screened prospects.

Thought leadership

Authentic Authority Content

Your upgraded LinkedIn profile will start posting insightful content three times a week. We craft every post to position you as an industry influencer and attract inbound leads. We aim to get you at least 50,000 organic views each month.

SALES PROCESS MANAGEMENT

Done-for-You Appointment Setting

Our team of growth managers and messaging specialists use the proprietary BAMF LinkedIn Management CRM system to track and respond to all viable leads with pre-approved messaging — you can jump in and take over any time.

Services Used

LinkedIn Influencer: Content Creation
Our strategy team determined the best strategy would be to...
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LinkedIn Influencer: Lead Generation
Our strategy team determined the best strategy would be to...
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