Charles came to BAMF with a mission not only to grow his sales pipeline, but to hire top talent to grow his business even further. Using our captivating writing strategies, we were able to get a massive number of eyes on Charles's content, with some posts getting over 1M views!
Charles is a British entrepreneur living near Nottingham, England. He is the CEO/Founder of Kybotech. Previously, he worked at E C Walton & Co (acquired ‘05). Charles Walton had hoped to become the fifth generation to run his family’s shed manufacturing business, which dated back to 1878, only for his father and uncle to sell it. Founding Kybotech was rooted in the continuation of E C Walton & Co. It was to serve as the online retailer for the company. Charles learned how to sell the products and manage operations and inventory, only to lose his sole supplier when the company was sold. He reinvested into building Kybotech from the ground up, by building the factory from scratch. Charles steadily grew the business over the last 15 years, going from 10 employees, to 200.
Our strategy and writing team decided on a couple of things -- firstly, that to uniquely position Charles as a thought leader, that they had to tell his story, while teaching others from his failures. Using our thought-leader interviews, we were able to extract and cultivate numerous inspirational and eye-catching stories to help lure his audience in. We took his profile a step further and started using viral video repurposing to help boost engagement while telling his own stories.
In this case, we used Viral Video Repurposing, using an example of an extremely successful businessman, Mark Cuban, to highlight an aspect of Charles' business that he feels strongly about -- customer service. We hooked readers into commenting by asking their thoughts, leading to over 100 comments and over one million views.
In this case, we used Viral Video Repurposing, using an example of an extremely successful businessman, Mark Cuban, to highlight an aspect of Charles' business that he feels strongly about -- customer service. We hooked readers into commenting by asking their thoughts, leading to over 100 comments and over one million views.
Our strategy team determined the best strategy would be to connect with content engagers that fit the buyer persona, which resulted in:
Without using any automated follow-ups, our team would nurture new connections with content, so connections would reply unprompted all on their own.
Our dedicated appointment setting team followed up with interested leads to consistently book sales calls for the client.
