Charles Walton

British Manufacturing CEO turns to LinkedIn for MASSIVE Growth

SuCCESS STORY

Charles came to BAMF with a mission not only to grow his sales pipeline, but to hire top talent to grow his business even further. Using our captivating writing strategies, we were able to get a massive number of eyes on Charles's content, with some posts getting over 1M views!

1173%

lift in content views in 2019

3.7M

total LinkedIn content views in 2019

46%

accepted connection request

THE STORY

In the Business of Success

Charles is a British entrepreneur living near Nottingham, England. He is the CEO/Founder of Kybotech. Previously, he worked at E C Walton & Co (acquired ‘05). Charles Walton had hoped to become the fifth generation to run his family’s shed manufacturing business, which dated back to 1878, only for his father and uncle to sell it. Founding Kybotech was rooted in the continuation of E C Walton & Co. It was to serve as the online retailer for the company. Charles learned how to sell the products and manage operations and inventory, only to lose his sole supplier when the company was sold. He reinvested into building Kybotech from the ground up, by building the factory from scratch. Charles steadily grew the business over the last 15 years, going from 10 employees, to 200.

THE GOAL

Getting As Many Eyes on Charles's Content

We wanted to write captivating content that spoke to our audience. This method helped us get one of his posts to over 1M views!

PROFILE OPTIMIZATION

Going Above the Ordinary

A well-crafted LinkedIn profile can make a world of difference. We’ll position you as an industry leader with a polished presence so you can present yourself in the best light (and attract qualified ready-to-convert leads).

BEFORE

AFTER

THE RESULTS: CONTENT

Content is King

Our strategy and writing team decided on a couple of things -- firstly, that to uniquely position Charles as a thought leader, that they had to tell his story, while teaching others from his failures. Using our thought-leader interviews, we were able to extract and cultivate numerous inspirational and eye-catching stories to help lure his audience in. We took his profile a step further and started using viral video repurposing to help boost engagement while telling his own stories.

THE SOLUTION

Stories that Captivate

In this case, we used Viral Video Repurposing, using an example of an extremely successful businessman, Mark Cuban, to highlight an aspect of Charles' business that he feels strongly about -- customer service. We hooked readers into commenting by asking their thoughts, leading to over 100 comments and over one million views.

1,137,356

Views

3020

Reactions

107

COMMENTS

1,137,356
views of your post in the feed

229,208
views of your post in the feed

In this case, we used Viral Video Repurposing, using an example of an extremely successful businessman, Mark Cuban, to highlight an aspect of Charles' business that he feels strongly about -- customer service. We hooked readers into commenting by asking their thoughts, leading to over 100 comments and over one million views.

229,208

Views

503

Reactions

1287

COMMENTS

THE GOAL

Connecting with Engagers

Our strategy team determined the best strategy would be to connect with content engagers that fit the buyer persona, which resulted in:

46%

Accepted Connections

helped Charles make meaningful connections and find top talent for his growing business.

Sparking Real Conversations

Without using any automated follow-ups, our team would nurture new connections with content, so connections would reply unprompted all on their own.

54%

Reply Rate

allowed Charles to exponentially grow his business like never before.

Consistent Sales Call Growth

Our dedicated appointment setting team followed up with interested leads to consistently book sales calls for the client.

55

Calls Booked

led to a dramatic decrease in employee turnover and increased revenue for his company.

PROFILE OPTIMIZATION

First Impressions with Influence

A well-crafted LinkedIn profile can make a world of difference. We’ll position you as an industry leader with a polished presence so you can present yourself in the best light (and attract qualified ready-to-convert leads).

LEAD GENERATION

Personalized Prospecting

We’ll build your ideal audience with authentic conversations at scale. Every day, your profile will automagically (yes, it’s magic) send out at least 100 targeted and personalized messages to pre-screened prospects.

Thought leadership

Authentic Authority Content

Your upgraded LinkedIn profile will start posting insightful content three times a week. We craft every post to position you as an industry influencer and attract inbound leads. We aim to get you at least 50,000 organic views each month.

SALES PROCESS MANAGEMENT

Done-for-You Appointment Setting

Our team of growth managers and messaging specialists use the proprietary BAMF LinkedIn Management CRM system to track and respond to all viable leads with pre-approved messaging — you can jump in and take over any time.

Services Used

LinkedIn Influencer: Content Creation
Our strategy team determined the best strategy would be to...
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LinkedIn Influencer: Lead Generation
Our strategy team determined the best strategy would be to...
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