This is where BuzzSumo makes your life easy. It is a research and monitoring tool that helps you identify content that is most shared on social media. So why wait? Let us begin!
People are willing to access interesting information. For this, you need to invest a lot of time in research. From visiting social sites to accessing the latest news, there is a lot to do! But if you do all this, when will you produce your content? When will you strategize? So based on your search criteria, BuzzSumo will search and analyze everything. On your behalf!
BuzzSumo provides four different things. All of them are extremely useful for content creation.
In a simple way, I would say that BuzzSumo listens to the "gossips" all around the world. What are they talking? BuzzSumo scans multiple sites and collects information on different topics. While it also looks for the topics that are catching heat or are gaining attention. Where are these topics being discussed and how popular are they? BuzzSumo answers all this!
It is not about competition or the competitor, it is just about being in touch. BuzzSumo helps you find influential content creators. These are the ones who people follow. They are capable of creating traffic on social media and are able to attract public attention. So be in touch and be updated! Who knows, they could be your future partners!
You can set up your own keyword alerts. So whenever some related content is posted or updated, BuzzSumo alerts you. Not only this, BuzzSumo also tells you who posted it and where was it posted. This will help you decide your next marketing move.
BuzzSumo provides a complete analysis of your competitors. What is working good for them and what not! This will help you avoid making mistakes. Your competitor has already made a mistake, so why should you? And if it has helped your competitor, learn from it! BuzzSumo also gives you a comparison between you and your competitors.
First of all, BuzzSumo has a free as well as a paid version. If you really want to make it to the top, do purchase the paid version. On the other side, if you are just blogging or creating content without the need of generating traffic, the free version is more than enough! The above-mentioned points are just the basics of BuzzSumo. There is a lot more that can be done with BuzzSumo. For example, Content Profiling, Domain Based Research, Using the BuzzSumo API, etc. But even this much helps you save a lot of time when it comes to content marketing. If you have a plan or some idea, BuzzSumo will show you a direction. Even for your own sake, if you wish to analyze your own efforts, this is certainly a good tool.