The Anatomy of a Viral LinkedIn Post

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The Anatomy of a Viral LinkedIn Post

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Written by Houston Golden
July 25, 2017
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Do you wish to make your LinkedIn posts viral? Listen to my story first! I quit my job.

Ran out of savings.

Then took a low-paying job as a copywriter.

I bootstrapped down and moved into my Dad’s tiny apartment.

Without much space, we slept in the same room. During this time, I learned something beautiful.

Success and happiness parallel how much value we create for others.

Not how many books we read, podcasts we listen to, or YouTube videos we watch.

The problem: I had no skills. I had no money.

With few options, I began writing for many hours every day.

To focus, I stopped…
-Talking to friends who didn’t help me create value.
-Opening my Facebook News Feed.
-Paying attention to politics.
-Watching T.V. and Netflix.
-Going out to eat.

First, I wrote on my blog.

As I became a better writer, I contributed to publications.

People began to recognize and respect my ability to create value.

I left my low-pay copywriting job to work for a Facebook software company and moved out of my Dad’s apartment.

I then took a job as the VP of marketing for an events company spread across five cities, then eventually, I became the head of growth for a VC firm.

Now, I'm a founder of two companies and a 15,000-person community.

If your life is not on a successful track, then ask yourself:

Am I a consumer or a creator?

Learnings:

Almost the entire piece is written in one line sections. This make it easier to read.
If you came across this post and every sentence had similar length and was on one line, then it’d look awful. Instead, I use the sentence length and bullet points to help style the piece. Notice how from a bird’s eye view, the piece when put on its side looks like a wave length. This is an excellent sign of a well-written piece of copy.

Outline:
1. Start the piece by drilling down into the problem and “knife twisting” in a total of eight words:

“I quit my job. I ran out of savings.”

2. Explain the negative outcomes and release vulnerability within the next three lines. Powerful.

“I bootstrapped down and moved into my Dad’s tiny apartment.
Without much space, we slept in the same room.”

3. Dive into the aha moment:

“During this time, I learning something beautiful:
Success and happiness parallel how much value we create for others.”

4. Reiterate a clearer picture of the problem with more confidence.

“Not how many books we read, podcasts we listen to, or YouTube videos we watch.
The problem. I had no skills. I had no money.”

5. Dive into the sacrifices you needed to make to solve the problem.

“With few options, I began writing for many hours every day.
To focus, I stopped…
-Talking to friends who didn’t help me create value

-Opening my Facebook News Feed
-Paying attention to politics
-Watching T.V. and Netflix
-Going out to eat”

6. The result of the sacrifices (first step of the hero’s journey)

“First, I wrote on my blog.”

7. Escalate the first step to the second step fast.

“As I became a better writer, I contributed to publications.”

8. Beneficial outcome.

“People began to recognize and respect my ability to create value.”

9. Problem solved.

“I left my low-pay copywriting job to work for a Facebook software company and moved out of my Dad’s apartment.”

10. Escalate the benefit to give more credibility to the learning.

“I then took a job as the VP of marketing for an events company spread across five cities, then eventually, I became the head of growth for a VC firm.”

11. Say directly or imply how you give back from your learning (15,000-person community)

“Now, I'm a founder of two companies and a 15,000-person community.”

12. What you can do if you have similar problems.

“If your life is not on a successful track, then ask yourself:
Am I a consumer or a creator?”
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About the Author

The name’s Houston Golden. I’m the Founder & CEO of BAMF ― a company I’ve grown from $0 (yes, really) to well over $4M in revenue over a span of 3 years.
How did I do it? Well, it’s quite simple, really. I’ve helped hundreds of business owners and executives get major traction (because when they win, we win). I tell you how on this blog.
Growth hacking is a state of mind. Follow along as I explore and expose the unknown growth strategies and tactics that will change the way you think about marketing.

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