A one second delay in page response can result in a 7% reduction in conversions.
Ad Extensions can increase click-through and conversion rates. It lets you put more text in your ads.
Use Twitter’s event targeting algorithms. It gives advertisers the ability to serve event-related ad content to people.
For Saas Companies, put a referral link in your monthly invoice.
This will drive more views, backlinks, and a better Google placement ranking. Ensure you link to your Quora post in your YouTube video description.
In your design, use recognition instead of recall. People might tend to think better when given cues or hints, as opposed to being asked to free associate.
Chat with your website visitors via Facebook Messenger. The advantage is that the majority of your users already have a Facebook account.
For new subscribers, it’s important to let them know what they can expect out of you. Set these expectations in a welcome email.
Try rephrasing your ad copy as a leading question to give your customers something to respond to. i.e. "Want more customers?".
Pre-filling form fields with educated guesses remove the number of work users has to do. This is a common technique for helping users move through forms faster.
Instead of going with simple task-based button descriptions like ‘Register’, try going with something that highlights the benefit of signing up to visitors.
Try offering webinars to paying customers only. This has the effect of increasing retention from existing paying customers by providing extra value for free.
By asking for a Credit Card up front, you will get fewer prospects into your free trial with no guarantee of converting more paying customers.
Set a cookie on the first visit and if they return to pricing page a second (or greater) time, show them the discount on the page.
If you have their email address, automate an exit intent Tweet or email from the CEO with a discount offer rather than using an exit-intent popup.
It’s better to do discount-specific retargeting after at least the second visit. On the second visit, kill the original retargeting cookie and set a new “discount” one.
Any personal emails that you want to appear to be, well, personal, should be sent during YOUR business hours.
There is often a gap between the functional completion of your product and the customer’s Desired Outcome. I call this the Success Gap. https://sixteenventures.com/success-gap
You: How’d you hear about us?
Them: A friend told me.
You: Awesome, I want to know who your friend is so I can send them a thank you gift, but first… what’d they told you?
Now shut up and listen.
How about testing your pricing plan from most expensive to least expensive?
It's a simple hack that sometimes increases conversion rates.
Retarget your YouTube channel viewers using Adwords.
Export your Facebook Group Members using Gryptics or Mass Planner.
Keyword search to export a list of relevant Fan Pages and Facebook Groups - Using Mass Planner.
Use Mass Planner to auto wish your friends Happy Birthday on Facebook.
Use Email Hunter to get emails from LinkedIn, then use MixMax to funnel them into a Facebook Group.
Use your email to build a retargeting list.
Create industry case studies by sending out a survey to your customers. Turn the resulting stats into an infographic (outsource using Upwork) for guest posting.
To find product/market fit, ask people whether they are looking for a solution, not whether they have a problem. Then ask how they are looking for that solution.
Use Mass Planner to extract a competitor’s Instagram following.
Use Mass Planner to extract a competitor’s Twitter following.
Break up your individual keywords into ad groups for a better cost-per-conversion.
Use Mass Planner to auto send Facebook messages to news friends to people in a Facebook Group or a list of Facebook profile URLs.
Use the software Pluck to find Tweets based on different parameters easily. Then, it grabs the person's email with a high deliverability rate.
Focus on removing friction around the three most common pain points - money, time, and social validation.
Creating keywords around a product’s feature, not the product. “Instagram marketing” vs. “Instagram Stories”.
Use a Slack community for subscription products as an easy way to increase retention, referrals, and segmentation.
Create a habit of opening your email by being consistent with what time and day they’re sent.
Use a testimonial and logo strip close to your buy button to drastically increase conversions.
Use ClickMeter to insert Facebook retargeting pixels in 3rd party content you share.
Use MixMax to create email sequences and send automated follow-ups based on opens and replies.
Ask people to retweet an embedded Tweet on your thank you pages.
Use SimilarWeb to see where sources competitors get their traffic.
Use the same headshot photo across social channels so it’s easy to find you.
Try GIFs in emails to increase response rate.
Test emoticons in subject lines for a higher open rate.
Use the viral coefficient software by Nichevertising.
Check email open rates with people who use the Facebook login to start your free trial. Their emails could be old.
Use a benefit on your CTA button for a higher conversion rate.
Send automated messages on LinkedIn.
Use support messaging such as Drift to increase your conversion rates by upwards to 20%.
Great landing pages tend to convert across channels. Don’t create your marketing materials from scratch. Re-use what works.
Rank on Google using Facebook Fan Page Notes.
Use the software Fomo to increase your conversion rate by upwards to 20 percent.
Remove all pictures from your emails for a higher deliverability and response rate.
Timing is everything. Find the social signals that interest people in wanting to buy your product.
Send the same sales email out to your non-opens the next day to increase conversion rates.
Use the app Snappy to quickly send gifts to your clients.
Eliminating navigation links on your landing page can increase conversion rates by 100%.