Hey there, here is a quick list of 30+ tactics for customer activation. Have a look!
- Use the Fear of Missing Out to Trigger Purchasing (Fomo).
- Segment Users Based on their Primary Pain Point (time, money, social validation).
- Use Surveys to Segment Your Audience (Survey Monkey, JotForm, Google Forms).
- Follow New Leads on Instagram and Twitter.
- Send New Leads a Personalized Message and Connection on LinkedIn. Ping FullContact, use script to clean data, and a custom tool to auto connect with messages.
- Segment Leads Based on Blogs Posts Viewed.
- Segment Leads Based on What Social Channels They Follow You On (Audiense).
- Use Drip Sequences with Social Interaction Triggers to Increase Conversion Rates.
- Use Trip Wires to Get People in the Habit of Purchasing from You.
- Throw Offline and Online Events for Only New Leads.
- Use SMS Text for Following-Up with New Leads (Autopilot).
- Follow-Up Email for Leads Who Visit Purchase Page.
- Follow-Up Email for Leads Who Add to Cart.
- Facebook Ad Retargeting for Leads Who Visit Purchase Page.
- Facebook Ad Retargeting for Leads Who Add to Cart.
Some more to go!
- Google AdWords Retargeting for Leads Who Visit Purchase Page.
- Google AdWords Retargeting for Leads Who Add to Cart.
- YouTube Video Retargeting for Leads Who Visit Purchase Page.
- YouTube Video Retargeting for Leads Who Add to Cart.
- Use Scarcity in Your Offer.
- Use Customer Testimonials in Your Retargeting Ads.
- Integrate Live Chat on Your Site (Intercom, Drift).
- Optimize Your Website & Forms Using Heatmaps (Hotjar).
- Use Optimizely for Conversion Rate Optimization.
- Use Paperless Post for a Better Onboarding Experience.
- Turn Your Leads into Referrers with Viral Marketing Software (Queue).
- Automate Syncing with Custom Audiences for Message Segmentation (driftrock).
- Connect Your Demo Leads with Slack and Email (Zapier).
- Integrate Clearbit and Full Contact API for Social Discovery of Your Leads.
- Never Miss a Birthday or Holiday Email for Providing a Gift.
- In-Depth Customer Case Studies for Products with a High Price Point.
- Personal Email Outreach from the Founder of the Company (1st Email in Drip Sequence).
- Mixing Current Customers with Leads Using Facebook Groups, Slack Communities, and Events.